Above the Fold; Understanding the Principles of Successful Web Site Design (Revised Edition)

$19.99

Download Above the Fold; Understanding the Principles of Successful Web Site Design (Revised Edition) written by Brian D. Miller in PDF format. This book is under the category Communication and bearing the isbn/isbn13 number 1440336660/9781440336669. You may reffer the table below for additional details of the book.

SKU: a3fb4fbf9a6f Category: Tag:

Specifications

book-author

Brian D. Miller

publisher

HOW Books; Revised edition (July 15; 2016)

file-type

PDF

pages

272 pages

language

English

asin

B01GP0D07I

isbn10

1440336660

isbn13

9781440336669


Book Description

Above the Fold (PDF) is an ebook about the fundamentals of clear graphic communication within the context of Web design. The ebook has 3 sections; which follow the cycle of a typical Web project:

  • PLAN
    Section 1 focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
  • DESIGN
    The 2nd section of Above the Fold (PDF) explores the enduring principles of designing and the nuances that are specific to the field of Web design.
  • OPTIMIZE
    Finally; we close the loop and discover ways to enable your client to maximize the investment they have made in their Web site with analytics and marketing.

Additional information

book-author

Brian D. Miller

publisher

HOW Books; Revised edition (July 15; 2016)

file-type

PDF

pages

272 pages

language

English

asin

B01GP0D07I

isbn10

1440336660

isbn13

9781440336669

Table of contents


Table of contents :
Cover……Page 2
Title Page……Page 3
Dedication……Page 4
Table of Contents……Page 5
Praise for Above the Fold first edition……Page 6
Preface……Page 9
Introduction to Web Design……Page 12
Section I: Plan……Page 33
Chapter 1 Web Site Planning……Page 34
Chapter 2 Elements of Usability……Page 80
Chapter 3 Space, Grids & Responsive Design……Page 114
Section II: Design……Page 152
Chapter 4 Anatomy of a Web Page……Page 153
Chapter 5 The Elements of Web Design……Page 197
Chapter 6 Web Typography……Page 236
Section III: Optimize……Page 273
Chapter 7 Search Engine Optimization……Page 274
Chapter 8 Marketing & Conversion……Page 295
Chapter 9 Analysis……Page 346
Acknowledgements……Page 359
Copyright……Page 360

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