CRC Press; 1st edition
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However; to most clinic managers and practitioners; digital media represents a sea of confusion that they cannot even begin to know how to navigate. In Aesthetic Clinic Marketing in the Digital Age (PDF); with over twenty years of experience in medical aesthetics; Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically; manage patients and staying profitable. This textbook serves as an expert user’s guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for social media; digital marketing; and aesthetic clinic management. It is a must-read for practitioners.