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Aesthetic Clinic Marketing in the Digital Age

Download Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis in PDF format. This book is under the category Others and bearing the isbn/isbn13 number 815368003/9780815368007. You may reffer the table below for additional details of the book.

$19.99

Specifications

book-author

Wendy Lewis

publisher

CRC Press; 1st edition

file-type

PDF

pages

129 pages

language

English

asin

B0789HFL68

isbn10

815368003

isbn13

9780815368007


Book Description

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However; to most clinic managers and practitioners; digital media represents a sea of confusion that they cannot even begin to know how to navigate. In Aesthetic Clinic Marketing in the Digital Age (PDF); with over twenty years of experience in medical aesthetics; Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically; manage patients and staying profitable. This textbook serves as an expert user’s guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for social media; digital marketing; and aesthetic clinic management. It is a must-read for practitioners.

book-author

Wendy Lewis

publisher

CRC Press; 1st edition

file-type

PDF

pages

129 pages

language

English

asin

B0789HFL68

isbn10

815368003

isbn13

9780815368007

Table of contents


Table of contents :
Content: Introduction: Insights on the New Aesthetic Patient Journey. Fundamentals of Clinic Marketing. The Marketing Mothership – Your Clinic Website. Web Marketing from Soup to Nuts. Your Online Reputation. The Secret Sauce of Content Marketing. Getting Social Media Savvy. F.I.T. – Facebook, Instagram & Twitter. Photo Sharing Platforms (It’s All About Images). The Value of Video. LinkedIn – The Most Trusted Network. Final Thoughts. Appendix 1 Social media shorthand. Appendix 2 20 ways to bump your social media up a notch. References. Resources.

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