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Contemporary Marketing (17th Edition) – Kurtz/Boone

Download Contemporary Marketing (17th Edition) – Kurtz/Boone written by Louis E. Boone, David L. Kurtz in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1305075366;1305465466; 1337655880;1305890469/9781305075368/ 9781305465466/ 9781337655880/ 9781305890466. You may reffer the table below for additional details of the book.

$19.99

Specifications

book-author

Louis E. Boone, David L. Kurtz

publisher

Cengage Learning; 17th Edition

file-type

PDF

pages

768 pages

language

English

asin

B00MEP9SNY

isbn10

1305075366;1305465466; 1337655880;1305890469

isbn13

9781305075368/ 9781305465466/ 9781337655880/ 9781305890466


Book Description

Boone’s Contemporary Marketing; 17th Edition; (PDF) is the proven; premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles; discovering all components of the marketing mix; and offering practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow richer with each cutting-edge new edition; maintaining what has made previous editions perennial best-sellers; while including innovative new features and latest information on current trends; research; topics; and best practices in this ever-evolving field. Because it is so technologically advanced; instructor-supported; student-friendly and more relevant than ever; Kurtz and Boone’s Contemporary Marketing 17e; remains in a class by itself.

P.S. Contact us if you want Kurtz and Boone’s Contemporary Marketing 17th Edition TestBank or other instructor resources.

NOTE: The product only includes the ebook Contemporary Marketing 17e in PDF. No access codes are included.

book-author

Louis E. Boone, David L. Kurtz

publisher

Cengage Learning; 17th Edition

file-type

PDF

pages

768 pages

language

English

asin

B00MEP9SNY

isbn10

1305075366;1305465466; 1337655880;1305890469

isbn13

9781305075368/ 9781305465466/ 9781337655880/ 9781305890466

Table of contents


Table of contents :
Cover
Front End Sheet 2
Front End Sheet 3
Title
Statement
Copyright
Dedication
About the Author
Brief Contents
Contents
Preface
Part 1: Designing Customer-Oriented Marketing
Strategies
Ch 1: Marketing: The Art and Science of Satisfying Customers
Ch 1: Introduction
Ch 1: Chapter Overview
What Is Marketing?
Five Eras in the History of Marketing
Avoiding Marketing Myopia
Extending the Traditional Boundaries of Marketing
Nontraditional Marketing
From Transaction-Based Marketing to Relationship Marketing
Costs and Functions of Marketing
Ethics and Social Responsibility: Doing Well by Doing Good
Ch 1: Review of Chapter Objectives
Ch 1: Marketing Terms You Need to Know
Ch 1: Assurance of Learning Review
Ch 1: Projects and Teamwork Exercises
Ch 1: Critical-Thinking Exercises
Ch 1: Ethics Exercise
Ch 1: Internet Exercises
Ch 1: Notes
Ch 2: Strategic Planning in Contemporary Marketing
Ch 2: Introduction
Ch 2: Chapter Overview
Marketing Planning: The Basis for Strategy and Tactics
Steps in the Marketing Planning Process
Successful Strategies: Tools and Techniques
Elements of a Marketing Strategy
Methods for Marketing Planning
Ch 2: Review of Chapter Objectives
Ch 2: Marketing Terms You Need To Know
Ch 2: Assurance of Learning Review
Ch 2: Projects and Teamwork Exercises
Ch 2: Critical-Thinking Exercises
Ch 2: Ethics Exercise
Ch 2: Internet Exercises
Ch 2: Notes
Ch 3: The Marketing Environment, Ethics, and Social Responsibility
Ch 3: Introduction
Ch 3: Chapter Overview
Environmental Scanning and Environmental Management
The Competitive Environment
The Political–Legal Environment
The Economic Environment
The Technological Environment
The Social–Cultural Environment
Ethical Issues in Marketing
Social Responsibility in Marketing
Ch 3: Review of Chapter Objectives
Ch 3: Marketing Terms You Need To Know
Ch 3: Assurance of Learning Review
Ch 3: Projects and Teamwork Exercises
Ch 3: Critical-Thinking Exercises
Ch 3: Ethics Exercise
Ch 3: Internet Exercises
Ch 3: Ethics Questionnaire Answers
Ch 3: Notes
Ch 4: Social Media: Living in the Connected World
Ch 4: Introduction
Ch 4: Chapter Overview
What Is Social Media?
How Consumers and Businesses Use Social Media
Creating a Social Media Marketing Plan
Goals and Strategies of a Social Media Marketing Plan
Producing Content and Implementing the Plan
Monitoring, Measuring, and Managing the SMM Campaign
Ethical and Legal Issues
Careers in Social Media Marketing
Ch 4: Review of Chapter Objectives
Ch 4: Marketing Terms You Need to Know
Ch 4: Assurance of Learning Review
Ch 4: Projects and Teamwork Exercises
Ch 4: Critical-Thinking Exercises
Ch 4: Ethics Exercise
Ch 4: Internet Exercises
Ch 4: Notes
Ch 5: E-Business: Managing the Customer Experience
Ch 5: Introduction
Ch 5: Chapter Overview
The Digital World
E-Business and E-Marketing
B2B E-Marketing
B2C E-Marketing
Challenges in E-Business and E-Marketing
Marketing and Web Communication
Building an Effective Web Presence
Ch 5: Review of Chapter Objectives
Ch 5: Marketing Terms You Need to Know
Ch 5: Assurance of Learning Review
Ch 5: Projects and Teamwork Exercises
Ch 5: Critical-Thinking Exercises
Ch 5: Ethics Exercise
Ch 5: Internet Exercises
Ch 5: Notes
Part 2: Understanding Buyers and Markets
Ch 6: Consumer Behavior
Ch 6: Introduction
Ch 6: Chapter Overview
Interpersonal Determinants of Consumer Behavior
Personal Determinants of Consumer Behavior
The Consumer Decision Process
Problem or Opportunity Recognition
Classifying Consumer Problem-Solving Processes
Ch 6: Review of Chapter Objectives
Ch 6: Marketing Terms You Need to Know
Ch 6: Assurance of Learning Review
Ch 6: Projects and Teamwork Exercises
Ch 6: Critical-Thinking Exercises
Ch 6: Ethics Exercise
Ch 6: Internet Exercises
Ch 6: Notes
Ch 7: Business-to-Business (B2B) Marketing
Ch 7: Introduction
Ch 7: Chapter Overview
Nature of the Business Market
Segmenting B2B Markets
Characteristics of the B2B Market
Business Market Demand
The Make, Buy, or Lease Decision
The Business Buying Process
The Buying Center Concept
Developing Effective Business-to-Business Marketing Strategies
Ch 7: Review of Chapter Objectives
Ch 7: Marketing Terms You Need to Know
Ch 7: Assurance of Learning Review
Ch 7: Projects and Teamwork Exercises
Ch 7: Critical-Thinking Exercises
Ch 7: Ethics Exercise
Ch 7: Internet Exercises
Ch 7: Notes
Ch 8: Global Marketing
Ch 8: Introduction
Ch 8: Chapter Overview
The Importance of Global Marketing
The International Marketing Environment
Multinational Economic Integration
Going Global
Strategies for Entering Foreign Markets
From Multinational Corporation to Global Marketer
Developing an International Marketing Strategy
The United States as a Target for International Marketers
Ch 8: Review of Chapter Objectives
Ch 8: Marketing Terms You Need to Know
Ch 8: Assurance of Learning Review
Ch 8: Projects and Teamwork Exercises
Ch 8: Critical-Thinking Exercises
Ch 8: Ethics Exercise
Ch 8: Internet Exercises
Ch 8: Notes
Part 3: Target Market Selection
Ch 9: Market Segmentation, Targeting, and Positioning
Ch 9: Introduction
Ch 9: Chapter Overview
Types of Markets
The Role of Market Segmentation
Segmenting Consumer Markets
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Product-Related Segmentation
The Market Segmentation Process
Strategies for Reaching Target Markets
Selecting and Executing a Strategy
Ch 9: Review of Chapter Objectives
Ch 9: Marketing Terms You Need to Know
Ch 9: Assurance of Learning Review
Ch 9: Projects and Teamwork Exercises
Ch 9: Critical-Thinking Exercises
Ch 9: Ethics Exercise
Ch 9: Internet Exercises
Ch 9: Notes
Ch 10: Marketing Research in the Era of Big Data
Ch 10: Introduction
Ch 10: Chapter Overview
The Marketing Research Function
The Marketing Research Process
Data Collection in the Marketing Process
Primary Research Methods
Conducting International Marketing Research
Interpretive Research
Ch 10: Review of Chapter Objectives
Ch 10: Marketing Terms you need to Know
Ch 10: Assurance of Learning Review
Ch 10: Projects and Teamwork Exercises
Ch 10: Critical-Thinking Exercises
Ch 10: Ethics Exercise
Ch 10: Internet Exercises
Ch 10: Notes
Ch 11: Relationship Marketing and Customer Relationship Management (CRM)
Ch 11: Introduction
Ch 11: Chapter Overview
The Shift from Transaction-Based Marketing to Relationship Marketing
Levels of Relationship Marketing
Enhancing Customer Satisfaction
Building Buyer–Seller Relationships
Customer Relationship Management
Buyer–Seller Relationships in Business-to-Business Markets
Improving Buyer–Seller Relationships in Business-to-Business Markets
Vendor-Managed Inventory
Evaluating Customer Relationship Programs
Sales Forecasting
Ch 11: Review of Chapter Objectives
Ch 11: Marketing Terms You Need to Know
Ch 11: Assurance of Learning Review
Ch 11: Projects and Teamwork Exercises
Ch 11: Critical-Thinking Exercises
Ch 11: Ethics Exercise
Ch 11: Internet Exercises
Ch 11: Notes
Part 4: Product Decisions
Ch 12: Product and Service Strategies
Ch 12: Introduction
Ch 12: Chapter Overview
What Is a Product?
What Are Goods and Services?
Importance of the Service Sector
Classifying Goods and Services for Consumer and Business Markets
Types of Business Products
Quality as a Product Strategy
Development of Product Lines
The Product Mix
The Product Lifecycle
Extending the Product Lifecycle
Product Deletion Decisions
Ch 12: Review of Chapter Objectives
Ch 12: Marketing Terms You Need to Know
Ch 12: Assurance of Learning Review
Ch 12: Projects and Teamwork Exercises
Ch 12: Critical-Thinking Exercises
Ch 12: Ethics Exercise
Ch 12: Internet Exercises
Ch 12: Notes
Ch 13: Developing and Managing Brand and Product Categories
Ch 13: Introduction
Ch 13: Chapter Overview
Managing Brands for Competitive Advantage
Product Identification
New-Product Planning
The New-Product Development Process
Product Safety and Liability
Ch 13: Review of Chapter Objectives
Ch 13: Marketing Terms You Need to Know
Ch 13: Assurance of Learning Review
Ch 13: Projects and Teamwork Exercises
Ch 13: Critical-Thinking Exercises
Ch 13: Ethics Exercise
Ch 13: Internet Exercises
Ch 13: Notes
Part 5: Distribution Decisions
Ch 14: Marketing Channels and Supply Chain Management
Ch 14: Introduction
Ch 14: Chapter Overview
The Role of Marketing Channels in Marketing Strategy
Types of Marketing Channels
Channel Strategy Decisions
Channel Management and Leadership
Vertical Marketing Systems
Logistics and Supply Chain Management
Physical Distribution
Ch 14: Review of Chapter Objectives
Ch 14: Marketing Terms You Need to Know
Ch 14: Assurance of Learning Review
Ch 14: Projects and Teamwork Exercises
Ch 14: Critical-Thinking Exercises
Ch 14: Ethics Exercise
Ch 14: Internet Exercises
Ch 14: Notes
Ch 15: Retailers, Wholesalers, and Direct Marketers
Ch 15: Introduction
Ch 15: Chapter Overview
Retailing
Retailing Strategy
Selecting a Target Market
Types of Retailers
Wholesaling Intermediaries
Direct Marketing and Other Nonstore Retailing
Ch 15: Review of Chapter Objectives
Ch 15: Marketing Terms You Need To Know
Ch 15: Assurance of Learning Review
Ch 15: Projects and Teamwork Exercises
Ch 15: Critical-Thinking Exercises
Ch 15: Ethics Exercise
Ch 15: Internet Exercises
Ch 15: Notes
Part 6: Promotional Decisions
Ch 16: Integrated Marketing Communications, Advertising, and Public Relations
Ch 16: Introduction
Ch 16: Chapter Overview
Integrated Marketing Communications
The Communication Process
Elements of the Promotional Mix
Advertising
Advertising Strategies
Advertising Appeals
Media Selection and Scheduling
Public Relations
Promotional Mix Effectiveness
Ch 16: Review of Chapter Objectives
Ch 16: Marketing Terms You Need To Know
Ch 16: Assurance of Learning Review
Ch 16: Projects and Teamwork Exercises
Ch 16: Critical-Thinking Exercises
Ch 16: Ethics Exercise
Ch 16: Internet Exercises
Ch 16: Notes
Ch 17: Personal Selling and Sales Promotion
Ch 17: Introduction
Ch 17: Chapter Overview
The Evolution of Personal Selling
The Four Sales Channels
Trends in Personal Selling
Sales Tasks
The Sales Process
Managing the Sales Effort
Ethical Issues in Sales
Ch 17: Review of Chapter Objectives
Ch 17: Marketing Terms You Need to Know
Ch 17: Assurance of Learning Review
Ch 17: Projects and Teamwork Exercises
Ch 17: Critical-Thinking Exercises
Ch 17: Ethics Exercise
Ch 17: Internet Exercises
Ch 17: Notes
Part 7: Pricing Decisions
Ch 18: Pricing Concepts
Ch 18: Introduction
Ch 18: Chapter Overview
Pricing and the Law
Pricing Objectives and the Marketing Mix
Methods for Determining Prices
Price Determination in Practice
The Modified Breakeven Concept
Yield Management
Global Issues in Price Determination
Ch 18: Review of Chapter Objectives
Ch 18: Marketing Terms You Need to Know
Ch 18: Assurance of Learning Review
Ch 18: Projects and Teamwork Exercises
Ch 18: Critical-Thinking Exercises
Ch 18: Ethics Exercise
Ch 18: Internet Exercises
Ch 18: Notes
Ch 19: Pricing Strategies
Ch 19: Introduction
Ch 19: Chapter Overview
Pricing Strategies
Price Quotations
Pricing Policies
Price–Quality Relationships
Competitive Bidding and Negotiated Prices
The Transfer Pricing Dilemma
Global Considerations and Online Pricing
Ch 19: Review of Chapter Objectives
Ch 19: Marketing Terms You Need to Know
Ch 19: Assurance of Learning Review
Ch 19: Projects and Teamwork Exercises
Ch 19: Critical-Thinking Exercises
Ch 19: Ethics Exercise
Ch 19: Internet Exercises
Ch 19: Notes
Appendix A: Developing an Effective Marketing Plan
Appendix B: Financial Analysis in Marketing
Glossary
Name & Company Index
Subject Index
International Index
Back End Sheet 1
Back End Sheet 2

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