Louis E. Boone, David L. Kurtz
Cengage Learning; 17th Edition
9781305075368/ 9781305465466/ 9781337655880/ 9781305890466
Boone’s Contemporary Marketing; 17th Edition; (PDF) is the proven; premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles; discovering all components of the marketing mix; and offering practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow richer with each cutting-edge new edition; maintaining what has made previous editions perennial best-sellers; while including innovative new features and latest information on current trends; research; topics; and best practices in this ever-evolving field. Because it is so technologically advanced; instructor-supported; student-friendly and more relevant than ever; Kurtz and Boone’s Contemporary Marketing 17e; remains in a class by itself.
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NOTE: The product only includes the ebook Contemporary Marketing 17e in PDF. No access codes are included.