John Gamble, Arthur Thompson Jr., Margaret Peteraf
McGraw Hill; 4th edition
Essentials of Strategic Management: The Quest for Competitive Advantage 4th edition (PDF) presents a conceptually strong treatment of strategic management principles and analytic approaches that features timely examples; straight-to-the-point discussions; and an amazing writing style that captures the interest of college students. The Essentials of Strategic Management 4th edition is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be balanced and solidly main-stream; mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The textbook serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
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NOTE: This sale only includes the PDF of the eBook. No other access codes are included in this purchase.