International Marketing (17th Edition)

$19.99

Download International Marketing (17th Edition) written by Phillip Cateora in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 77842162/9780077842161. You may reffer the table below for additional details of the book.

SKU: dc58e3a30645 Category: Tag:

Specifications

book-author

Phillip Cateora

publisher

McGraw-Hill Higher Education; 17th edition

file-type

PDF

pages

704 pages

language

English

asin

B07B4GQY37

isbn10

77842162

isbn13

9780077842161


Book Description

Pioneers in the field; Cateora; Graham and Gilly continue to set the standard in this International Marketing 17th edition with their well-rounded perspective of international markets that encompass geography; history; language; and religion as well as economics; which helps college students see the cultural and environmental uniqueness of any region or nation. In addition to coverage of technology’s impact on the international market arena; the seventeenth edition of International Marketing features new topics that reflect recent changes in global markets; updated teaching resources; and new learning tools including McGraw-Hill’s Connect with its adaptive SmartBook (sold separately) that lets instructors assign textbook readings and incentivize students’ engagement with course content.

Additional information

book-author

Phillip Cateora

publisher

McGraw-Hill Higher Education; 17th edition

file-type

PDF

pages

704 pages

language

English

asin

B07B4GQY37

isbn10

77842162

isbn13

9780077842161

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