Eric Bentzen, Mark Hirschey
Cengage Learning; UK ed. 14th edition
The economic concepts presented in Managerial Economics 14th edition (PDF) show you how to use common sense to solve managerial problems and understand business. This innovative textbook helps you sharpen your economic intuition. With its unique integrative approach; the e-textbook demonstrates that important business decisions are interdisciplinary; illustrating how different functions work together cohesively. A basic valuation model is constructed and used as the underlying economic model of the company; each topic is then related to an element of the value maximization model – a process that shows how management integrates finance; marketing; accounting; personnel and production functions. The ebook also provides an intuitive guide to marginal analysis and basic economic relations. Managerial Economics 14e widely used in universities across the UK and also in some colleges and universities in the United States.