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Managing Diversity; Innovation; and Infrastructure in Digital Business

Download Managing Diversity; Innovation; and Infrastructure in Digital Business written by Nilanjan Ray in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1522559930/9781522559931. You may reffer the table below for additional details of the book.

$19.99

Specifications

book-author

Nilanjan Ray

publisher

IGI Global

file-type

PDF

pages

287 pages

language

English

isbn10

1522559930

isbn13

9781522559931


Book Description

In the digital age; consumers have transformed from passive receivers of marketing messages to active suppliers of information about products via various digital media; generating a need for businesses to effectively manage a more creative and diverse range of consumers.

Managing Diversity; Innovation; and Infrastructure in Digital Business; (PDF) is a collection of ground-breaking research on new avenues in general digital infrastructures; digital modern business infrastructures; financial aspects; and business automation of modern businesses. Featuring research on topics like social media marketing; electronic word-of-mouth strategies;  and digital communication; this ebook is ideally designed for managers; business professionals;  and undergraduate and postgraduate business students looking for current research on business in the digital environment.

NOTE: The product only includes the ebook; Managing Diversity; Innovation; and Infrastructure in Digital Business in PDF. No access codes are included.

 

book-author

Nilanjan Ray

publisher

IGI Global

file-type

PDF

pages

287 pages

language

English

isbn10

1522559930

isbn13

9781522559931

Table of contents


Table of contents :
Title Page……Page 2
Copyright Page……Page 3
Book Series……Page 4
Editorial Advisory Board……Page 6
Table of Contents……Page 7
Detailed Table of Contents……Page 9
Preface……Page 14
Acknowledgment……Page 19
Chapter 1: Firm’s Competitive Growth in the Social Media Age……Page 20
Chapter 2: Digital Marketing and Service Industry……Page 39
Chapter 3: Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model……Page 60
Chapter 4: E-WOM as a New Paradigm in the Consumer Decision-Making Process……Page 83
Chapter 5: Investigating the Factors for Predictive Marketing Implementation in Algerian Organizations……Page 101
Chapter 6: Managerial Perspectives on Willingness to Pay for Green Marketing……Page 135
Chapter 7: Marketing and Technologies Platforms in Smart F-Store……Page 158
Chapter 8: Value-Added Crowdsourcing……Page 179
Chapter 9: The Dynamics of Resistance to Brand Switching in the Smartphones Industry……Page 198
Compilation of References……Page 229
Related References……Page 273
Index……Page 304

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