Roger Kerin, Steven Hartley
McGraw-Hill Education; 13th edition (February 12; 2016)
Kerin and Hartley’s Marketing 13th edition (PDF) is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended cases; examples; and videos involving real people making real marketing decisions. The writers team’s decades of combined experience in the higher education classroom continue to inform the title’s innovative pedagogical approach. Marketing is known for its conversational writing style; ability to engage college students through active learning techniques; and vivid descriptions of marketing professionals; businesses; and entrepreneurs in exercises; cases; and testimonials that help college students personalize marketing and identify all the possible career interests.
Powerful tools like Connect; SmartBook; and the regularly updated resources at www.kerinmarketing.com make this thirteenth edition of Marketing the best choice for instructors seeking a rigorous; comprehensive program with balanced coverage of traditional and contemporary concepts.
Kerin/Hartley’s Marketing 13e is also available through McGraw-Hill Connect®; a subscription-based learning service accessible online through personal computer or tablet (Sold Separately)