Sihem Taboubi Johanne Brunet, Francois Colbert, Sandra Laporte, Renaud Legoux, Bruno Lussier
Cheneliere; 2nd Edition
Marketing Management; 2nd Edition; (PDF) has been redesigned and revised; yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories; simple language; and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing managers a global and strategic vision of their field.
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NOTE: The product only includes the ebook; Marketing Management; 2nd Edition in PDF. No access codes are included.