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This provocative monograph; Neoliberal Psychology (PDF) defines the elusive concept of neoliberal psychology; focusing on its content; form; and cultural contexts and establishing it as a core feature of modern society. Its cross-cultural analysis examines the reality of neoliberal psychology in the globalized world; asserting that neoliberalism influences individuals’ sense of identity; self; and—regardless of country of origin—the concept of nationality. Macro cultural psychological theory opens out neoliberal psychology in its most visible aspects; such as sexuality; work-life; consumer behavior; and the shared vision of the good life. At the same time; the author identifies profound social inequities and other negative aspects of neoliberal society and discusses how they may be corrected.
Included in the coverage:
- The neoliberal class structure of phenomena.
- Snapshots of neoliberal society and psychology.
- A psychological theory for comprehending neoliberal psychology.
- Neoliberalism as a political; cultural; ideological; economic system.
- Psychological and cultural emancipation; and macro cultural psychological theory.
Since neoliberalism is the dominant social system in today’s world; and because it commands both strong support and strong criticism from diverse interest groups; Neoliberal Psychology will be of general interest to a wide readership. The ebook’s psychological focus is a new window into neoliberalism that is more accessible than more technical accounts of its economics and politics; and it should appeal especially to social science students and professors.