K. Douglas Hoffman, John E. G. Bateson
Cengage Learning; 4th edition
Hoffman and Bateson’s Services Marketing: Concepts; Strategies; and Cases; 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for companies that market tangible products. As a result; real-world examples throughout the ebook feature a wide array of businesses representing a variety of industries both beyond and within the nine service economy supersectors: financial activities; education and health services; information; government; professional and business services; leisure and hospitality; transportation and utilities; wholesale and retail trade; and “other services.” The 4th Edition of this proven textbook draws on cutting-edge data to cover important current issues such as business-to-business services; technology; and the global market; giving college students valuable insights and skills to help them succeed in today’s business environment. The textbook also maintains its popular; reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both quarter and semester schedules.
P.S We also have Services Marketing: Concepts; Strategies; and Cases; 4th edition’s testbank and other instructor resources. Contact us if you want to buy.
P.P.S We also have a newer edition of this ebook. See related products Services Marketing: Concepts; Strategies; & Cases; 5e below.
NOTE: This sale only includes Services Marketing: Concepts; Strategies; and Cases; 4e in PDF. No access codes included.