Gary P. Ferraro, Elizabeth K. Briody
Updated and revised; The Cultural Dimension of Global Business; 8th edition (PDF) continues to provide an essential foundation for understanding the impact of a global business on culture and culture on global business. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business; examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business; management; and anthropology alike to explore cultural differences while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.
The fully revised and updated 8th edition offers:
- fresh case study material with a range of examples drawn from around the world;
- further resources via a companion website; including a fully updated Instructor’s Manual and new interactive quiz questions for college students.
- an expanded focus on organizational activities; with 2 new chapters that provide greater insight into organizational culture and change; and customer engagement;
NOTE: This sale only includes the ebook The Cultural Dimension of Global Business; 8th edition in PDF. No access codes included.