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Understanding Business (12th edition)

Download Understanding Business (12th edition) written by James McHugh, William G Nickels, Susan McHugh in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1259929434; 126009233X;126021110X/9781259929434/ 9781260092332/9781260211108. You may reffer the table below for additional details of the book.

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Specifications

book-author

James McHugh, William G Nickels, Susan McHugh

publisher

McGraw-Hill Education; 12th edition

file-type

PDF

language

English

asin

B079329WLM

isbn10

1259929434; 126009233X;126021110X

isbn13

9781259929434/ 9781260092332/9781260211108


Book Description

This product only includes Understanding Business 12th edition.

About the eBook

Understanding Business 12e by James McHugh; William Nickels; and Susan McHugh has long been The Gold Standard and preeminent teaching and learning experience ever created for Introduction to Business. The diverse and experienced authors and long-tenured editorial team have; by listening to you; created an amazing product that meets the needs of nearly all classes; no matter what the teaching modality; the size; or even the learning objectives. The content is unmatched in breadth; currency; and relevancy; and is presented in an extremely readable format for school and college students with all learning styles. A wealth of supporting technology engages college students; furthers understanding; and simplifies instructors’ assessment processes. And unparalleled support from our digital faculty consultants helps ensure you and your business students benefit from the full experience of what is now the gold standard in Introduction to Business classes.

Understanding Business 12th edition by McHugh/Nickels/McHugh does more than teach ? it creates university students who become prepared to impact the world.

NOTE: These are only the instructor resources for Understanding Business 12e.

 

book-author

James McHugh, William G Nickels, Susan McHugh

publisher

McGraw-Hill Education; 12th edition

file-type

PDF

language

English

asin

B079329WLM

isbn10

1259929434; 126009233X;126021110X

isbn13

9781259929434/ 9781260092332/9781260211108

Table of contents


Table of contents :
Cover: Online
Title: Understanding Business
Copyright
About the Authors: Bill Nickels, Jim McHugh, Susan McHugh
Preface
Brief Contents
Contents (direct linking)
PROLOGUE: Getting Ready for This Course and Your Career
Learning the Skills You Need to Succeed Today and Tomorrow
Using This Course to Prepare for Your Career
Assessing Your Skills and Personality
Using Professional Business Strategies Right Now
Learning to Behave Like a Professional
Doing Your Best in College
Study Hints
Test-Taking Hints
Time Management Hints
Making the Most of the Resources for This Course
Getting the Most from This Text
Notes
PART 1 : Business Trends: Cultivating a Business in Diverse, Global Environments [1-4]
1. Taking Risks and Making Profits within the Dynamic Business Environment
Business and Wealth Building
Revenues, Profits, and Losses
Matching Risk with Profit
Standard of Living and Quality of Life
Responding to the Various Business Stakeholders
Using Business Principles in Nonprofit Organizations
The Importance of Entrepreneurs to the Creation of Wealth
The Five Factors of Production
The Business Environment
The Economic and Legal Environment
The Technological Environment
The Competitive Environment
The Social Environment
The Global Environment
The Evolution of U.S. Business
Progress in the Agricultural and Manufacturing Industries
Progress in Service Industries
Your Future in Business
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Grubhub and the Dynamic Business Environment
Notes
GETTING TO KNOW Ann-Marie Campbell of Home Depot
ADAPTING TO CHANGE Up, Up, and Away
REACHING BEYOND OUR BORDERS Hollywood Climbs the Great Wall
ADAPTING TO CHANGE Services Expand the Circular Economy
2. Understanding Economics and How It Affects Business
How Economic Conditions Affect Businesses
What Is Economics?
The Secret to Creating a Wealthy Economy
Adam Smith and the Creation of Wealth
How Businesses Benefit the Community
Understanding Free-Market Capitalism
How Free Markets Work
How Prices Are Determined
The Economic Concept of Supply
The Economic Concept of Demand
The Equilibrium Point, or Market Price
Competition within Free Markets
Benefits and Limitations of Free Markets
Understanding Socialism
The Benefits of Socialism
The Negative Consequences of Socialism
Understanding Communism
The Trend Toward Mixed Economies
Understanding the U.s. Economic System
Key Economic Indicators
Productivity in the United States
Productivity in the Service Sector
The Business Cycle
Stabilizing the Economy through Fiscal Policy
Using Monetary Policy to Keep the Economy Growing
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Opportunity International: Giving the Poor a Working Chance
Notes
GETTING TO KNOW Thomas Piketty, Economist
ADAPTING TO
CHANGE World Population Is Popping
MAKING ETHICAL
DECISIONS Bad Medicine for Consumers?
REACHING BEYOND OUR BORDERS Inflation at the Speed of Sound
3. Doing Business in Global Markets
The Dynamic Global Market
Why Trade with Other Nations?
The Theories of Comparative and Absolute Advantage
Getting Involved in Global Trade
Importing Goods and Services
Exporting Goods and Services
Measuring Global Trade
Strategies for Reaching Global Markets
Licensing
Exporting
Franchising
Contract Manufacturing
International Joint Ventures and Strategic Alliances
Foreign Direct Investment
Forces Affecting Trading in Global Markets
Sociocultural Forces
Economic and Financial Forces
Legal and Regulatory Forces
Physical and Environmental Forces
Trade Protectionism
The World Trade Organization
Common Markets
The North American and Central American Free Trade Agreements
The Future of Global Trade
The Challenge of Offshore Outsourcing
Globalization and Your Future
Summary
Key Terms
Critical Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Electra Bicycle Company
Notes
GETTING TO KNOW Indra Krishnamurthy Nooyi, CEO of Pepsico
CONNECTING THROUGH SOCIAL MEDIA My Home Is Your Home
ADAPTING TO CHANGE Many Flags Fly over the Golden Arches
MAKING ETHICAL DECISIONS Exporting Your Problems Away
4. Demanding Ethical and Socially Responsible Behavior
Ethics Is More Than Legality
Ethical Standards Are Fundamental
Ethics Begins with Each of Us
Managing Businesses Ethically and Responsibly
Setting Corporate Ethical Standards
Corporate Social Responsibility
Responsibility to Customers
Responsibility to Investors
Responsibility to Employees
Responsibility to Society and the Environment
Social Auditing
International Ethics and Social Responsibility
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Warby Parker/VisionSpring
Notes
GETTING TO KNOW Aaron and Evan Steed, Co-founder of Meathead Movers
MAKING ETHICAL DECISIONS Ethics Begins with You
REACHING BEYOND OUR BORDERS Ethical Culture Clash
PART 2 : Business Ownership: Starting a Small Business [5-6]
5. How to Form a Business
Basic Forms of Business Ownership
Sole Proprietorships
Advantages of Sole Proprietorships
Disadvantages of Sole Proprietorships
Partnerships
Advantages of Partnerships
Disadvantages of Partnerships
Corporations
Advantages of Corporations
Disadvantages of Corporations
Individuals Can Incorporate
S Corporations
Limited Liability Companies
Corporate Expansion: Mergers and Acquisitions
Franchises
Advantages of Franchises
Disadvantages of Franchises
Diversity in Franchising
Home-Based Franchises
E-Commerce in Franchising
Using Technology in Franchising
Franchising in Global Markets
Cooperatives
Which Form of Ownership Is for You?
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Domino’s Still Rolling in the Dough
Notes
GETTING TO KNOW Peter Cancro, Founder of Jersey Mike’s Subs
MAKING ETHICAL DECISIONS Good Business, Bad Karma?
ADAPTING TO CHANGE Kickstarting a Benefit Corporation
SPOTLIGHT ON SMALL BUSINESS Unlocking a Growing Franchise
6. Entrepreneurship and Starting a Small Business
The Job-Creating Power of Entrepreneurs in the United States
Why People Take the Entrepreneurial Challenge
What Does It Take to Be an Entrepreneur?
Turning Your Passions and Problems into Opportunities
Entrepreneurial Teams
Entrepreneurship within Firms
Micropreneurs and Home-Based Businesses
Online Businesses
Encouraging Entrepreneurship: What Government Can Do
Getting Started in Small Business
Small versus Big Business
Importance of Small Businesses
Small-Business Success and Failure
Learning About Small-Business Operations
Learn from Others
Get Some Experience
Take Over a Successful Firm
Managing a Small Business
Planning Your Business
Financing Your Small Business
Knowing Your Customers
Managing Your Employees
Keeping Records
Looking for Help
Going Global: Small-Business Prospects
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Launching a Business: Jcf Health and Fitness
Notes
GETTING TO KNOW Tristan Walker, Founder of Walker and Company
SPOTLIGHT ON
SMALL BUSINESS Student Start-ups
MAKING
ETHICAL DECISIONS Should You Stay or Should You Go?
PART 3 : Business Management: Empowering Employees to Satisfy Customers [7-9]
7. Management and Leadership
Managers’ Roles Are Evolving
The Four Functions of Management
Planning and Decision Making
Decision Making: Finding the Best Alternative
Organizing: Creating a Unified System
Tasks and Skills at Different Levels of Management
Staffing: Getting and Keeping the Right People
Leading: Providing Continuous Vision and Values
Leadership Styles
Empowering Workers
Managing Knowledge
Controlling: Making Sure It Works
A Key Criterion for Measurement: Customer Satisfaction
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Zappos’s Team Approach
Notes
GETTING TO KNOW Kevin Plank, Founder of Under Armour
ADAPTING
TO CHANGE Will Strategy Robots Replace Managers?
CONNECTING THROUGH SOCIAL MEDIA Want to Be a Social Media Manager?
MAKING ETHICAL DECISIONS What Do You Tell the Team?
8. Structuring Organizations for Today’s Challenges
Organizing for Success
Building an Organization from the Bottom Up
The Changing Organization
The Development of Organizational Design
Turning Principles into Organizational Design
Decisions to Make in Structuring Organizations
Choosing Centralized or Decentralized Authority
Choosing the Appropriate Span of Control
Choosing between Tall and Flat Organizational Structures
Weighing the Advantages and Disadvantages of Departmentalization
Organizational Models
Line Organizations
Line-and-Staff Organizations
Matrix-Style Organizations
Cross-Functional Self-Managed Teams
Going Beyond Organizational Boundaries
Managing the Interactions among Firms
Transparency and Virtual Organizations
Adapting to Change
Restructuring for Empowerment
Creating a Change-Oriented Organizational Culture
Managing the Informal Organization
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Freshii’s Winning Organization
Notes
GETTING TO KNOW Denise Morrison, CEO of Campbell Soup Company
MAKING
ETHICAL DECISIONS Would You Sacrifice Safety for Profits?
ADAPTING
TO CHANGE Going Bossless
CONNECTING THROUGH SOCIAL MEDIA Breaking the Connection
9. Production and Operations Management
Manufacturing and Services in Perspective
Manufacturers and Service Organizations Become More Competitive
From Production to Operations Management
Operations Management in the Service Sector
Production Processes
The Need to Improve Production Techniques and Cut Costs
Computer-Aided Design and Manufacturing
Flexible Manufacturing
Lean Manufacturing
Mass Customization
Robotics
3D Printing
Using Sensing, Measurement, and Process Control
Operations Management Planning
Facility Location
Facility Location for Manufacturers
Interfirm Operations Management
Facility Location in the Future
Facility Layout
Materials Requirement Planning
Purchasing
Just-in-Time Inventory Control
Quality Control
The Baldrige Awards
ISO 9001 and ISO 14001 Standards
Control Procedures: PERT and Gantt Charts
Preparing for the Future
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Production in the 21st Century
Notes
GETTING TO KNOW Shahid Khan, CEO of Flex-N-Gate
REACHING BEYOND OUR BORDERS Creating Skilled Workers with German-Style Apprenticeships
ADAPTING TO CHANGE The Vast Possibilities of 3D Printing
MAKING
ETHICAL DECISIONS Should We Stay or Should We Go?
PART 4 : Management of Human Resources: Motivating Employees to Produce Quality Goods and Services [10-12]
10. Motivating Employees
The Value of Motivation
Frederick Taylor: The “Father” of Scientific Management
Elton Mayo and the Hawthorne Studies
Motivation and Maslow’s Hierarchy of Needs
Herzberg’s Motivating Factors
Mcgregor’s Theory X and Theory Y
Theory X
Theory Y
Ouchi’s Theory Z
Goal-Setting Theory and Management by Objectives
Meeting Employee Expectations: Expectancy Theory
Treating Employees Fairly: Equity Theory
Putting Theory into Action
Motivating through Job Enrichment
Motivating through Open Communication
Applying Open Communication in Self-Managed Teams
Recognizing a Job Well Done
Personalizing Motivation
Motivating Employees across the Globe
Motivating Employees across Generations
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Appletree Answers
Notes
GETTING TO KNOW Kim Jordan, CEO of New Belgium Brewing Company
ADAPTING TO CHANGE Employee Engagement’s Mood Ring
CONNECTING THROUGH SOCIAL MEDIA Three Cheers for Peers!
11. Human Resource Management: Finding and Keeping the Best Employees
Working with People Is Just the Beginning
Developing the Ultimate Resource
The Human Resource Challenge
Laws Affecting Human Resource Management
Laws Protecting Employees with Disabilities and Older Employees
Effects of Legislation
Determining a Firm’s Human Resource Needs
Recruiting Employees From a Diverse Population
Selecting Employees Who Will Be Productive
Hiring Contingent Workers
Training and Developing Employees for Optimum Performance
Management Development
Networking
Diversity in Management Development
Appraising Employee Performance to Get Optimum Results
Compensating Employees: Attracting and Keeping the Best
Pay Systems
Compensating Teams
Fringe Benefits
Scheduling Employees to Meet Organizational and Employee Needs
Flextime Plans
Home-Based Work
Job-Sharing Plans
Moving Employees Up, Over, and Out
Promoting and Reassigning Employees
Terminating Employees
Retiring Employees
Losing Valued Employees
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Teach for America
Notes
GETTING TO KNOW Hamdi Ulukaya, Founder and CEO of Chobani
CONNECTING THROUGH SOCIAL MEDIA Need a Job?
CONNECTING THROUGH SOCIAL MEDIA Let’s Face It
MAKING ETHICAL DECISIONS Intern or Indentured Servant?
REACHING BEYOND OUR BORDERS Managing a Global Workforce
12. Dealing with Employee–Management Issues
Employee–Management Issues
Labor Unions Yesterday and Today
The History of Organized Labor
Labor Legislation and Collective Bargaining
Union Organizing Campaigns
Objectives of Organized Labor over Time
Resolving Labor–Management Disagreements
Mediation and Arbitration
Tactics Used in Labor–Management Conflicts
Union Tactics
Management Tactics
The Future of Unions and Labor–Management Relations
Controversial Employee–Management Issues
Executive Compensation
Pay Equity
Sexual Harassment
Child Care
Elder Care
Drug Abuse and Drug Testing
Violence and Bullying in the Workplace
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Working with Unions at Freeman
Notes
GETTING TO KNOW Lily Eskelsen García, President of the NEA
SPOTLIGHT ON
SMALL BUSINESS The Fire That Sparked the Labor Movement
MAKING ETHICAL DECISIONS Walking a Fine Line
ADAPTING TO CHANGE Paying for Underperforming
PART 5 : Marketing: Developing and Implementing Customer-Oriented Marketing Plans [13-16]
13. Marketing: Helping Buyers Buy
What Is Marketing?
The Evolution of Marketing
Nonprofit Organizations and Marketing
The Marketing Mix
Applying the Marketing Process
Designing a Product to Meet Consumer Needs
Setting an Appropriate Price
Getting the Product to the Right Place
Developing an Effective Promotional Strategy
Providing Marketers with Information
The Marketing Research Process
The Marketing Environment
Global Factors
Technological Factors
Sociocultural Factors
Competitive Factors
Economic Factors
Two Different Markets: Consumer and Business-to-Business (B2b)
The Consumer Market
Segmenting the Consumer Market
Reaching Smaller Market Segments
Building Marketing Relationships
The Consumer Decision-Making Process
The Business-to-Business Market
Your Prospects in Marketing
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Dunkin’ Donuts and the 4 Ps
Notes
GETTING TO KNOW MIchelle Phan, Founder of Ipsy
CONNECTING THROUGH SOCIAL MEDIA Snapping Up a Customer Base
SPOTLIGHT ON SMALL BUSINESS Creating Mass Appeal for a Custom Product
ADAPTING TO CHANGE Building Relationships by Building Subscribers
14. Developing and Pricing Goods and Services
Product Development and the Total Product Offer
Distributed Product Development
Product Lines and the Product Mix
Product Differentiation
Marketing Different Classes of Consumer Goods and Services
Marketing Industrial Goods and Services
Packaging Changes the Product
The Growing Importance of Packaging
Branding and Brand Equity
Brand Categories
Generating Brand Equity and Loyalty
Creating Brand Associations
Brand Management
The New-Product Development Process
Generating New-Product Ideas
Product Screening
Product Analysis
Product Development and Testing
Commercialization
The Product Life Cycle
Example of the Product Life Cycle
Using the Product Life Cycle
Competitive Pricing
Pricing Objectives
Cost-Based Pricing
Demand-Based Pricing
Competition-Based Pricing
Break-Even Analysis
Other Pricing Strategies
How Market Forces Affect Pricing
Nonprice Competition
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Developing New Products at Domino’s
Notes
GETTING TO KNOW Anthony Katz, Founder of Hyperice
CONNECTING THROUGH SOCIAL MEDIA Playing with the Social Gaming Stars
MAKING ETHICAL DECISIONS Natural Goods: Really from Nature?
REACHING BEYOND OUR BORDERS Playing the Name Game
SPOTLIGHT ON SMALL BUSINESS Made by Mommy
15. Distributing Products
The Emergence of Marketing Intermediaries
Why Marketing Needs Intermediaries
How Intermediaries Create Exchange Efficiency
The Value versus the Cost of Intermediaries
The Utilities Created by Intermediaries
Form Utility
Time Utility
Place Utility
Possession Utility
Information Utility
Service Utility
Wholesale Intermediaries
Merchant Wholesalers
Agents and Brokers
Retail Intermediaries
Retail Distribution Strategy
Online Retailing and other Nonstore Retailing
Online Retailing
Telemarketing
Vending Machines, Kiosks, Carts, and Pop-Ups
Direct Selling
Multilevel Marketing
Direct Marketing
Building Cooperation in Channel Systems
Corporate Distribution Systems
Contractual Distribution Systems
Administered Distribution Systems
Supply Chains
Logistics: Getting Goods to Consumers Efficiently
Trains Are Great for Large Shipments
Trucks Are Good for Small Shipments to Remote Locations
Water Transportation Is Inexpensive but Slow
Pipelines Are Fast and Efficient
Air Transportation Is Fast but Expensive
Intermodal Shipping
The Storage Function
Tracking Goods
What All This Means to Your Career
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: FedEx
Notes
GETTING TO KNOW Tony McGee, President and CEO of HNM Global Logistics
SPOTLIGHT ON SMALL BUSINESS What Was Mine Is Now Yours
CONNECTING THROUGH SOCIAL MEDIA I’m Lovin’ All-Day Egg McMuffins
ADAPTING TO CHANGE Online Grocery Shopping
16. Using Effective Promotions
Promotion and the Promotion Mix
Advertising: Informing, Persuading, and Reminding
Television Advertising
Product Placement
Infomercials
Online Advertising
Social Media Advertising
Global Advertising
Personal Selling: Providing Personal Attention
Steps in the Selling Process
The Business-to-Consumer Sales Process
Public Relations: Building Relationships
Publicity: The Talking Arm of PR
Sales Promotion: Giving Buyers Incentives
Word of Mouth and Other Promotional Tools
Social Networking
Blogging
Podcasting
E-Mail Promotions
Mobile Marketing
Managing the Promotion Mix: Putting It all Together
Promotional Strategies
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: SXSW
Notes
GETTING TO KNOW Michael Dubin, Cofounder and CEO of Dollar Shave Club
CONNECTING THROUGH SOCIAL MEDIA How Social Media Move TV Ratings
REACHING BEYOND OUR BORDERS Oreo: World’s Favorite Cookie?
ADAPTING TO CHANGE Outdoor “Eyes” Are Pulling You In
PART 6 : Managing Financial Resources [17-20]
17. Understanding Accounting and Financial Information
The Role of Accounting Information
What Is Accounting?
The Accounting Cycle
Using Technology in Accounting
Understanding Key Financial Statements
The Fundamental Accounting Equation
The Balance Sheet
Classifying Assets
Liabilities and Owners’ Equity Accounts
The Income Statement
Revenue
Cost of Goods Sold
Operating Expenses
Net Profit or Loss
The Statement of Cash Flows
The Need for Cash Flow Analysis
Analyzing Financial Performance Using Ratios
Liquidity Ratios
Leverage (Debt) Ratios
Profitability (Performance) Ratios
Activity Ratios
Accounting Disciplines
Financial Accounting
Managerial Accounting
Auditing
Tax Accounting
Government and Not-for-Profit Accounting
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: The Accounting Function at Goodwill Industries
Notes
GETTING TO KNOW Shelly Sun, CEO of BrightStar Care
SPOTLIGHT ON SMALL BUSINESS Out with the Old; in with the New
MAKING ETHICAL DECISIONS When You Are Judge and Jury!
ADAPTING TO CHANGE Accounting: CSI
REACHING BEYOND OUR BORDERS The Wide, Wide World of Accounting
18. Financial Management
The Role of Finance and Financial Managers
The Value of Understanding Finance
What Is Financial Management?
Financial Planning
Forecasting Financial Needs
Working with the Budget Process
Establishing Financial Controls
The Need for Operating Funds
Managing Day-by-Day Needs of the Business
Controlling Credit Operations
Acquiring Needed Inventory
Making Capital Expenditures
Alternative Sources of Funds
Obtaining Short-Term Financing
Trade Credit
Family and Friends
Commercial Banks
Different Forms of Short-Term Loans
Factoring Accounts Receivable
Commercial Paper
Credit Cards
Obtaining Long-Term Financing
Debt Financing
Equity Financing
Comparing Debt and Equity Financing
Lessons Learned from the Financial Crisis and Great Recession
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Starting Up: Tom and Eddie’s
Notes
GETTING TO KNOW Kathy Waller, Executive Vice President and CFO of Coca-Cola
MAKING
ETHICAL DECISIONS Not What the Doctor Ordered!
ADAPTING
TO CHANGE Financing Just a Click Away
SPOTLIGHT ON SMALL BUSINESS Looking for a Slam Dunk
19. Using Securities Markets for Financing and Investing Opportunities
The Function of Securities Markets
The Role of Investment Bankers
Stock Exchanges
Securities Regulations and the Securities and Exchange Commission
Foreign Stock Exchanges
How Businesses Raise Capital by Selling Stock
Advantages and Disadvantages of Issuing Stock
Issuing Shares of Common Stock
Issuing Shares of Preferred Stock
How Businesses Raise Capital by Issuing Bonds
Learning the Language of Bonds
Advantages and Disadvantages of Issuing Bonds
Different Classes of Bonds
Special Bond Features
How Investors Buy Securities
Investing through Online Brokers
Choosing the Right Investment Strategy
Reducing Risk by Diversifying Investments
Investing in Stocks
Stock Splits
Buying Stock on Margin
Understanding Stock Quotations
Investing in Bonds
Investing in High-Risk (Junk) Bonds
Investing in Mutual Funds and Exchange-Traded Funds
Understanding Stock Market Indicators
Riding the Market’s Roller Coaster
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: Where Did All My Money Go?
Notes
GETTING TO KNOW Jim Cramer, Host of CNBC’s Mad Money
CONNECTING THROUGH SOCIAL MEDIA : JOBS Act Rules Crowdinvesting
ADAPTING TO CHANGE R2-D2 to the Investor’s Rescue
MAKING
ETHICAL DECISIONS Money Going up in Smoke
20. Money, Financial Institutions, and the Federal Reserve
Why Money Is Important
What Is Money?
Managing Inflation and the Money Supply
The Global Exchange of Money
Control of the Money Supply
Basics about the Federal Reserve
The Reserve Requirement
Open-Market Operations
The Discount Rate
The Federal Reserve’s Check-Clearing Role
The History of Banking and the Need for the Fed
Banking and the Great Depression
The U.S. Banking System
Commercial Banks
Services Provided by Commercial Banks
Services to Borrowers
Savings and Loan Associations (S&Ls)
Credit Unions
Other Financial Institutions (Nonbanks)
The Banking Crisis and How the Government Protects Your Money
Protecting Your Funds
The Federal Deposit Insurance Corporation (FDIC)
The Savings Association Insurance Fund (SAIF)
The National Credit Union Administration (NCUA)
Using Technology to Make Banking More Efficient
Online Banking
International Banking and Banking Services
Leaders in International Banking
The World Bank and the International Monetary Fund
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Video Case: The Financial Crisis
Notes
GETTING TO KNOW Janet Yellen, Chair of the Federal Reserve
ADAPTING TO CHANGE Saying Goodbye to Ben Franklin
MAKING
ETHICAL DECISIONS An Open and Shut Option
SPOTLIGHT ON SMALL BUSINESS Becoming Your Best Friend in Banking
REACHING BEYOND OUR BORDERS New Day, New Issues across the Globe
BONUS CHAPTERS
A: Working within the Legal Environment
The Case for Laws
Statutory and Common Law
Administrative Agencies
Tort Law
Product Liability
Legally Protecting Ideas: Patents, Copyrights, and Trademarks
Sales Law: The Uniform Commercial Code
Warranties
Negotiable Instruments
Contract Law
Breach of Contract
Promoting Fair and Competitive Business Practices
The History of Antitrust Legislation
Laws to Protect Consumers
Tax Laws
Bankruptcy Laws
Deregulation versus Regulation
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Notes
GETTING TO KNOW Alanna Rutherford, Attorney
B: Using Technology to Manage Information
The Role of Information Technology
Evolution from Data Processing to Business Intelligence
How Information Technology Changes Business
Types of Information
Managing Information
Big Data and Data Analytics
Using Information from Social Media
The Heart of Knowledge Management: The Internet
Intranets
Extranets
Virtual Private Networks
Broadband Technology
Social Media and Web 2.0
Web 3.0
Who’s the “Boss” of the Internet?
Virtual Networking and Cloud Computing
Effects of Information Technology on Management
Human Resource Issues
Security Issues
Privacy Issues
Stability Issues
Technology and You
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Notes
GETTING TO KNOW Ben Fried, CIO of Google
C: Managing Risk
Understanding Business Risks
How Rapid Change Affects Risk Management
Managing Risk
Reducing Risk
Avoiding Risk
Self-Insuring
Buying Insurance to Cover Risk
What Risks Are Uninsurable?
What Risks Are Insurable?
Understanding Insurance Policies
Rule of Indemnity
Types of Insurance Companies
Insurance Coverage for Various Kinds of Risk
Health Insurance
Health Savings Accounts
Disability Insurance
Workers’ Compensation
Liability Insurance
Life Insurance for Businesses
Insurance Coverage for Home-Based Businesses
The Risk of Damaging the Environment
Protection from Cyber Attacks
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Notes
GETTING TO KNOW Olza “Tony” Nicely, CEO of Geico
D: Managing Personal Finances
The Need for Personal Financial Planning
Financial Planning Begins with Making Money
Six Steps to Controlling Your Assets
Building Your Financial Base
Real Estate: Historically, a Relatively Secure Investment
Tax Deductions and Home Ownership
Where to Put Your Savings
Learning to Manage Credit
Protecting Your Financial Base: Buying Insurance
Health Insurance
Disability Insurance
Homeowner’s or Renter’s Insurance
Other Insurance
Planning Your Retirement
Social Security
Individual Retirement Accounts (IRAs)
Simple IRAs
401(k) Plans
Keogh Plans
Financial Planners
Estate Planning
Summary
Key Terms
Career Exploration
Critical Thinking
Developing Career Skills
Putting Principles to Work
Notes
GETTING TO KNOW Alexa von Tobel, Founder and CEO of Learnvest
EPILOGUE: Getting the Job You Want
Glossary
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
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Recent Posts

5 tips for a good business blog

Are you also looking for a good structure for your business blogs? That you finally have a serious and good structure for all your texts that are online? On your website but also on social media. In this review you will find 5 tips from Susanna Florie from her book: How do you…

Study tips from a budding engineer

“Why engineering?” is a question I get often. The answer for me is simple: I like to solve problems. Engineering is a popular field for many reasons. Perhaps this is because almost everything around us is created by engineers in one way or another, and there are always new, emerging and exciting technologies impacting…

How do I study mathematics and pass my exam?

Not sure how best to study math ? Are you perhaps someone who starts studying the day before the exam? Then you know yourself that your situation is not the most ideal. Unfortunately, there is no magic bullet to make you a maths crack or pass your exam in no time . It is important to know that mathematics always builds on…