Marketing
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Multisensory Design of Retail Environments (Vision, Sound, and Scent) (2nd Edition)
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B2B Customer Experience (A Practical Guide to Delivering Exceptional CX) (2nd Edition)
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Commonsense Direct and Digital Marketing (5th Edition)
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User Research (Improve Product and Service Design and Enhance Your UX Research) (2nd Edition)
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Identity-Based Brand Management (Fundamentals—Strategy—Implementation—Controlling) (2nd Edition)
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The New Rules of Marketing and PR (How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly) (8th Edition)
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A Concise Guide to Market Research (The Process, Data, and Methods Using IBM SPSS Statistics) (3rd Edition)
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A Practitioner’s Guide to Account-Based Marketing (Accelerating Growth in Strategic Accounts) (2nd Edition)
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