Specifications
| book-author | Armando Freitas da Rocha, Carlos Thomaz, Theoto Rocha, Paulo Vieto |
|---|---|
| publisher | World Scientific Publishing Company; 1st edition |
| file-type | |
| pages | 204 pages |
| language | English |
| asin | B06X99NGSN |
| isbn10 | 9813144432 |
| isbn13 | 9789813144439 |
Book Description
This ebook; A Practical Guide to Brain Data Analysis (PDF); was developed to help students and researchers in the fields of finance; economics; law and other social science areas to apply and understand neuroscience. With the use of neuroscience technologies; it is now possible to understand how people make decisions in practice; using friendly and ecological experimental setups. The first half of the PDF ebook studies the decision-making process and explains how the brain is organized. It presents the brain as a distributed processing system; shows how to record brain activities; and how to combine statistical tools and neurosciences to design experiments. In the last chapters; experiments on stock market decision; vote decision; dilemma judgment and understanding of media propaganda are described and discussed.
