Consumer Behavior: Buying, Having, and Being (8th Edition)

Download Consumer Behavior: Buying, Having, and Being (8th Edition) written by Michael R. Solomon in PDF format. This book is under the category Business & Finance and bearing the isbn/isbn13 number 0136015964/9780136015963. You may reffer the table below for additional details of the book.


About The Author

Michael R. Solomon



Michael R. Solomon













Book Description

For consumer behavior classes at the undergraduate and graduate level. Solomon goes beyond the discussion of the reasons why people buy things and investigates the ways in which products, services, and consumption activities contribute to shaping people's social experiences.


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