Louis E. Boone, David L. Kurtz
Cengage Learning; 17th Edition
9781305075368/ 9781305465466/ 9781337655880/ 9781305890466
Initial marketing courses should begin with Boone's Contemporary Marketing, 17th Edition (PDF), as it has been demonstrated to be the leading teaching and learning resource. The writers provide a comprehensive examination of the most important marketing principles, including the discovery of all components of the marketing mix and the provision of practical guidance to assist students in preparing for successful marketing careers. Maintaining what has made previous versions perennial best-sellers, while introducing creative new features and the newest information on current trends, research, subjects, and best practices in this ever-evolving area, this trustworthy text continues to grow deeper with each cutting-edge new edition. Because it is so technologically modern, instructor-supported, student-friendly, and more current than it has ever been, Kurtz and Boone's Contemporary Marketing, 17th Edition, continues to be in a class by itself.
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PLEASE TAKE NOTICE That this product only comes with the PDF version of the ebook Contemporary Marketing 17e. There are no access codes contained within.