Brad Prince ; R. Kelly Rainer
This question is addressed in the latest edition of Rainer and Prince's Introduction to Information Systems, which you can purchase here. You will learn how actual worldwide firms use technology and information systems throughout each chapter to boost their profitability, grow their market share, cultivate and improve their customer relationships, and manage their day-to-day operations. In other words, you will gain an understanding of how information systems serve as the basis for all contemporary organizations, regardless of whether they fall under the category of the public sector, the private section, the for-profit sector, or the not-for-profit sector. We have various objectives in mind for students majoring in business, in particular those in the undergraduate program. To begin, we wish to instruct you on how to make effective use of information technology so that you can more effectively perform the duties of your current or future professions and contribute to the overall success of your businesses. The second goal we have for you is to develop into knowledgeable users of information technology and information management systems. Thirdly, we would like for you to have an understanding of the digital transformation that your company will most likely be going through.