Marketing 2016 (18th Edition)

Download Marketing 2016 (18th Edition) written by William M. Pride, O. C. Ferrell in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1285858344; 1285858344; 1305773497; 1305631609/9781285858340/ 9781305769786/ 9781305773493/ 9781305631601. You may reffer the table below for additional details of the book.


SKU: cefab442b172 Category: Tags: , , ,



William M. Pride, O.C. Ferrell


Cengage Learning; 18th edition




720 pages






1285858344; 1285858344; 1305773497; 1305631609


9781285858340/ 9781305769786/ 9781305773493/ 9781305631601

Book Description

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing; reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016; 18th Edition; (PDF) offers detailed coverage of fundamental marketing concepts and strategies; together with practical applications and real-world examples; including revised material on digital marketing; social networking; environmental and social responsibility; entrepreneurship; globalization; and marketing in times of transition. The present edition also features a new chapter on managing services and branding; a new section discovering the importance and uses of Big Data; and updated learning objectives. Ideal for students of all backgrounds and interest levels; MARKETING 2016 is an important resource for classroom and career success.

P.S. Contact us if you want to buy the MARKETING 2016 18e TestBank; or other instructor resources.

NOTE: This sale only includes the ebook; MARKETING 2016; 18th Edition in PDF. No access codes are included.


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