Marketing (MindTap Course List) 20th Edition

Specifications

Book Description

Through Pride and Ferrell's entertaining MARKETING, you will acquire a comprehension of the modern marketing principles. Learn the essential marketing concepts and strategies that are highlighted in depth here so that you can develop the knowledge and decision-making skills necessary for success. The most recent trends in social networking and digital marketing, as well as social and environmental responsibility, globalization, entrepreneurialism, and marketing during times of transition are highlighted in both practical applications and examples. Coverage of business markets and buying behavior, marketing channels and supply chain management, retailing, personal selling, and marketing analytics has also been expanded in this edition. An eBook provides highlighting capabilities for terms and embedded Concept Check quizzes to evaluate the reader's grasp of the book's central ideas. As a marketer, you have convenient mobile access to activities and assignments such as digital flashcards, videos of the company, an interactive marketing plan, practice exams, and assignments.