Persuasion: Social Influence and Compliance Gaining (6th Edition)

Download Persuasion: Social Influence and Compliance Gaining (6th Edition) written by Robert H Gass ; John S Seiter in PDF format. This book is under the category Communications and bearing the isbn/isbn13 number 1138630616/9781138630611. You may reffer the table below for additional details of the book.

$19.99

About The Author

John S Seiter

Robert H Gass

Specifications

book-author

Robert H Gass ; John S Seiter

file-type

PDF

isbn10

1138630616

isbn13

9781138630611

language

English

pages

712 pages

publisher

Routledge


Book Description

Persuasion: Social Influence and Compliance Gaining is currently in its sixth edition, and it continues to showcase an approachable style and a bright aesthetic that appeals to undergraduate students of communication, psychology, advertising, and business. This work not only provides students with well-established theories and models, but it also invites students to form broad conclusions about persuasion and apply those conclusions in contexts that are taken from real life. Along the way, students are given an introduction to the practice of social influence in a variety of contexts (such as advertising, marketing, politics, interpersonal relationships, social media, and groups) as well as across a variety of topics (such as credibility, personality, deception, motivational appeals, and visual persuasion). Ultimately, the goal of this course is to prepare students to become socially influential. The second version includes an extended study of digital and social media, as well as up-to-date research on theory and practice, and updated examinations of issues such as political campaigning, emotional marketing, olfactory impact, and ethics.

Reviews

There are no reviews yet.

Be the first to review “Persuasion: Social Influence and Compliance Gaining (6th Edition)”

Recent Posts

Blogging And How You Can Get A Lot From It

Whether you’re just looking to type about a hobby you have or if you want to attempt to run a business, starting a blog might be worthy of your consideration. Before you get started, first take a few minutes to read these expert-provided tips below. Once you learn about blogging,…

5 tips for a good business blog

Follow my blog with BloglovinAre you also looking for a good structure for your business blogs? That you finally have a serious and good structure for all your texts that are online? On your website but also on social media. In this review you will find 5 tips from Susanna Florie from her…

Study tips from a budding engineer

“Why engineering?” is a question I get often. The answer for me is simple: I like to solve problems. Engineering is a popular field for many reasons. Perhaps this is because almost everything around us is created by engineers in one way or another, and there are always new, emerging and exciting technologies impacting…

How do I study mathematics and pass my exam?

Not sure how best to study math ? Are you perhaps someone who starts studying the day before the exam? Then you know yourself that your situation is not the most ideal. Unfortunately, there is no magic bullet to make you a maths crack or pass your exam in no time . It is important to know that mathematics always builds on…