Real Communication; An Introduction (5th Edition)

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Book Description

“Real Communication,” a widely acclaimed and trusted resource, maintains its standing as the most contemporary and up-to-date text on human communication available. In its latest edition, the book presents today's students with essential skills required in our ever-evolving digital communication landscape. The emphasis is on developing the ability to engage with digital communication contexts objectively, comprehend the underlying theories and concepts, and respond adeptly in a professional, constructive, and purposeful manner.

Employing a social-scientific approach to communication, this text stands out by incorporating captivating narratives that serve as compact case studies. Through these real-life stories, students are guided to perceive and dissect communication scenarios, allowing them to observe theories being put into practical application. Written by a prominent team of communication experts and educators, the book holds authoritative insights that enable students to transform into communication-focused social scientists, equipped to tackle and navigate the complexities posed by today's digital era.

With a commitment to fostering a deep understanding of communication dynamics, “Real Communication” equips students with the analytical tools to address and adapt to the multifaceted challenges of the contemporary digital age. By imparting the necessary skills and knowledge to navigate digital communication platforms with proficiency, the book empowers students to engage effectively, assess critically, and interact intentionally, ensuring their communication strategies are both effective and ethically sound.

In summary, “Real Communication” sets the standard as the definitive resource for comprehending and mastering human communication within the context of today's digital world. Through its engaging narratives, theoretical exploration, and expert insights, the text empowers students to evolve into astute communication scholars, well-prepared to confront and excel in the dynamic and transformative landscape of modern communication.