Melissa A. Schilling
“Strategic Management of Technological Innovation” by Melissa A. Schilling is a comprehensive textbook that delves into the intricacies of managing technological innovation within organizations. Here's what you can expect from the 7th International Student Edition (ISE) of this book:
- Foundations of Technological Innovation: Schilling provides a thorough understanding of the fundamentals of technological innovation, including the process of innovation, innovation ecosystems, and the role of technology in driving organizational success.
- Strategic Management Perspective: The book takes a strategic management approach to technological innovation, emphasizing the importance of aligning innovation efforts with overall business strategy. It covers topics such as innovation strategy formulation, implementation, and evaluation.
- Types of Innovation: Schilling explores various types of innovation, including product innovation, process innovation, business model innovation, and disruptive innovation. She discusses the characteristics of each type of innovation and the strategies for managing them effectively.
- Managing Innovation Processes: The textbook covers the entire innovation process, from idea generation to commercialization. It discusses techniques for managing idea generation, screening and selecting innovation projects, managing R&D activities, and bringing innovations to market.
- Managing Innovation Networks: Schilling examines the role of networks and collaborations in fostering innovation. She discusses open innovation, partnerships, alliances, and ecosystems, and how organizations can leverage external resources and expertise to drive innovation.
- Technology Strategy: The book explores the development and implementation of technology strategy within organizations. It covers topics such as technology forecasting, technology assessment, technology acquisition, and intellectual property management.
- Innovation Leadership: Schilling emphasizes the importance of leadership in fostering a culture of innovation within organizations. She discusses the characteristics of innovative leaders, strategies for leading innovation teams, and the role of organizational culture in supporting innovation.
- Case Studies and Examples: Throughout the book, Schilling includes case studies, examples, and real-world applications to illustrate key concepts and principles. These cases provide insights into how organizations from various industries manage technological innovation in practice.
“Strategic Management of Technological Innovation” is suitable for students studying innovation management, technology management, business strategy, and related disciplines. With its comprehensive coverage, practical insights, and real-world examples, this textbook provides a valuable resource for understanding the complexities of managing technological innovation in today's dynamic business environment.