Technology Entrepreneurship: Taking Innovation to the Marketplace (2nd Edition)

Download Technology Entrepreneurship: Taking Innovation to the Marketplace (2nd Edition) written by Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 012420175X/9780124201750. You may reffer the table below for additional details of the book.


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Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter


Academic Press; 2 edition (August 12; 2014)




396 pages









Book Description

This book, Technology Entrepreneurship: Taking Innovation to the Marketplace, 2nd Edition (PDF), focuses on technology businesses, including how these businesses function, how they begin, and how they can sometimes depart the market profitably. It focuses on the process of ideation and the development of an effective business plan; it covers product and market development; intellectual property; structuring your venture; raising capital; sales and marketing; people management; and even strategies for exiting your venture. In short, it covers all the elements that are required to launch a successful technology company. These elements include a discussion of cutting-edge trends such as “entrepreneurial method” and “lean startup;” an emphasis on the development of an effective business plan; coverage of product and market This is not just another book on starting a business from your couch. This is a practical guide for scientists and engineers who are interested in actually becoming business owners.

  • Leadership and management techniques for growing businesses that have proven effective
  • A summary of the different ways to get out of a venture, together with instructions on how to get the endeavor ready to get out.
  • Methods of fund-raising, financial projections, and calculating the value of the business are all covered.
  • Extensive discussion of the creation, administration, and defense of intellectual property
  • Insights that are particularly useful for marketing and selling technological items in international markets
  • A laser-like concentration on the process of product creation and design, while keeping the target audience(s) in mind

PLEASE TAKE NOTE That you will only receive the Technology Entrepreneurship 2e PDF with this purchase. There are no access codes provided.

Table of contents

Front Matter, Pages i-ii
Copyright, Page iv
Dedication, Page v
Acknowledgments, Page xvii
About the Authors, Pages xix-xxii
Preface, Pages xxiii-xxiv
Chapter 1 – Technology Entrepreneurship Today: Trends, Opportunities, Challenges, Pages 3-16
Chapter 2 – Five Pillars of Technology Entrepreneurship, Pages 17-38
Chapter 3 – Technology Venture Idea Generation, Pages 39-62
Chapter 4 – Markets and Product or Service Development, Pages 65-82
Chapter 5 – Protecting Your Intellectual Property, Pages 83-126
Chapter 6 – Legal Structure and Equity Distribution, Pages 127-166
Chapter 7 – Developing and Implementing the Technology Business Plan, Pages 167-183
Chapter 8 – Capital and Capital Sources, Pages 187-214
Chapter 9 – Launching the Venture, Pages 215-229
Chapter 10 – Marketing and Selling Your Products, Pages 231-249
Chapter 11 – Contracts, Pages 251-286
Chapter 12 – Venture Management and Leadership, Pages 289-308
Chapter 13 – Valuing and Exiting Your Venture, Pages 309-338
Appendix I – Example of a Generic Confidentiality Agreement, Pages 339-341
Appendix II – Example Executive Summary, Pages 343-345
Appendix III – Sample Development Agreement, Pages 347-352
Appendix IV – Example of an Employment Agreement, Pages 353-357
Index, Pages 359-370


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