Understanding Business: The Core

Download Understanding Business: The Core written by William Nickels, James McHugh, Susan McHugh in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1259869296/9781259869297. You may reffer the table below for additional details of the book.


SKU: 38811c5285e3 Category: Tag:



William Nickels, James McHugh, Susan McHugh


McGraw-Hill Higher Education




616 pages




B072F1LDDH; B01N9147TB





Book Description

Nickels’ Understanding Business: The Core (PDF) reflects the latest business developments and practices including the Trans-Pacific Partnership post-financial crisis and recession; social/on-demand/mobile marketing; Affordable Care Act; Generation Z and more. Developed upon request of faculty; Understanding Business: The Core is a more brief value-priced 18-chapter version of the number 1 selling Nickels’ Understanding Business with condensed marketing coverage and tightened content throughout.

This briefer value-priced package delivers a platinum experience that:

Improves Student Performance — Understanding Business: The Core puts college students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business (not included in the sale) and the only program to offer SmartBook the learning tool that prepares college students for class by guiding them through readings that you assign.

Enhances your Teaching — The expert authors are dedicated to supporting your teaching and your student’s learning which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author team on the US market that carefully reviews each and every resource to ensure cohesion.

Accessible to All — This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines and provides college students the opportunity to learn regardless of disability or learning style. What’s more; The Core earned a perfect score of 100 points possible by Quality Matters; an independent organization that reviews and certifies the quality of online courses and online components. Give your business students the platinum experience. Choose Understanding Business: The Core; the best ebook on the subject.

NOTE: This sale only includes the ebook Understanding Business: The Core in PDF. No access codes come with it.



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