Yu Ouyang, Richard W. Waterman
Trump; Twitter; and the American Democracy (PDF) takes a social science approach to address two linked questions: (1) what does Donald Trump say on Twitter? and (2) why? After entering the 2016 Presidential Election; Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has dedicated considerable attention to selected tweets; it is less clear what those certain tweets tell us about Trump the businessman; the political candidate; and; ultimately; the President of the United States. We debate that to fully understand Donald J. Trump; we must take a more inclusive approach to examine all of his activities on Twitter. Generally; our analysis presents an unusually complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets transformed over time; but we also find that President Trump’s use of Twitter is more careful than he has been given credit. Similar to other politicians; Trump is strategically-minded about his attendance on social media.
“Waterman and Ouyang have crafted a fascinating ebook that examines the Twitter-verse of Donald Trump. More importantly; their well-written effort challenges many of our expectations about modern presidential rhetoric studies. They put forward the concept of ‘going directly public’ (GDP) which looks at how a president involves the public and uses media power to shift the political system.” ― Shannon Bow O’Brien; Lecturer; University of Texas; USA
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