Sale!

Consumer Behavior 12th Edition

Original price was: $39.99.Current price is: $24.99. $19.99

Download Consumer Behavior 12th Edition written by Leon Schiffman; Joseph Wisenblit in PDF format. This book is under the category Business & Economics - Sales & Marketing and bearing the isbn/isbn13 number 0134734823/9780134734828. You may reffer the table below for additional details of the book. We do NOT provide access codes, we provide eBooks ONLY. Instant access will be granted as soon as you complete the payment.

Specifications

book-author

Joseph Wisenblit, Leon Schiffman

file-type

PDF

isbn10

0134734823

isbn13

9780134734828

language

English

pages

509

publisher

Pearson


Book Description

Applications for analyzing customer behavior in a strategic way

The 12th edition of customer Behavior examines how effective marketing strategies are developed, planned, and put into action when customer behavior is examined and applied. This book prepares learners for professions in brand management, advertising, and consumer research with a focus on learning a variety of practical skills. The 12th Edition has undergone a substantial upgrade to cover current topics and trends, such as the function of new media, technical developments, and current ethical challenges facing the industry.

book-author

Joseph Wisenblit, Leon Schiffman

file-type

PDF

isbn10

0134734823

isbn13

9780134734828

language

English

pages

509

publisher

Pearson

Reviews

There are no reviews yet.

Be the first to review “Consumer Behavior 12th Edition”