Leon Schiffman ; Joseph L. Wisenblit
“Consumer Behavior (12th Edition)” is a comprehensive and insightful book written by renowned authors Leon Schiffman and Joseph L. Wisenblit. This influential textbook delves into the fascinating realm of consumer behavior, providing readers with a deep understanding of how individuals make decisions as consumers in today's dynamic marketplace.
Drawing upon their extensive research and expertise in the field, Schiffman and Wisenblit explore the myriad factors that influence consumer choices and preferences. They analyze the psychological, social, and cultural aspects that shape consumer behavior, shedding light on the complex interplay between internal motivations and external stimuli.
The 12th edition of “Consumer Behavior” reflects the latest developments and trends in the field, ensuring readers stay up to date with the ever-evolving consumer landscape. It offers a comprehensive overview of consumer behavior theories, frameworks, and models, providing readers with a solid foundation for understanding the intricate dynamics between consumers and marketers.
Within the pages of this book, readers will find a wealth of real-world examples, case studies, and practical applications that illustrate the concepts discussed. Through these engaging examples, Schiffman and Wisenblit demonstrate how businesses can leverage consumer insights to develop effective marketing strategies and create meaningful connections with their target audiences.
Whether you're a student studying marketing, a marketing professional seeking to enhance your understanding of consumer behavior, or an entrepreneur looking to gain a competitive edge, “Consumer Behavior (12th Edition)” is an invaluable resource. With its comprehensive coverage, clear writing style, and insightful analysis, this book provides readers with the tools and knowledge needed to navigate the complex world of consumer behavior and drive business success.