Contemporary Business (18th Edition) – Boone/Kurtz

$19.99

Download Contemporary Business (18th Edition) – Boone/Kurtz written by Louis E. Boone, David L. Kurtz, Susan Berston in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1119498414; 1119498112; 0030340314/9781119498414/ 9781119498117/ 9780030340314. You may reffer the table below for additional details of the book.

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Specifications

book-author

Louis E. Boone, David L. Kurtz, Susan Berston

publisher

Wiley; 18th edition

file-type

PDF

pages

Pages

language

English

asin

B07ZN7MQQ7

isbn10

1119498414; 1119498112; 0030340314

isbn13

9781119498414/ 9781119498117/ 9780030340314


Book Description

Boone/Kurtz/Berston’s greatest-vendor Contemporary Business; 18th Edition; (PDF) is a scholar-pleasant; partaking ebook designed to draw faculty college students to the sector of enterprise. Boone’s Contemporary Business 18e provides a complete method to the fabric that can cater to all kinds of enterprise college students with totally different studying wants. Up-to-date content material may be very important to any Intro to Business course and Boone’s newest 18th edition with its modern type; wealth of latest examples; and scorching enterprise matters can ship that foreign money.

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NOTE: This sale solely consists of the ebook Contemporary Marketing 18th edition in PDF. No access codes included.

Additional information

book-author

Louis E. Boone, David L. Kurtz, Susan Berston

publisher

Wiley; 18th edition

file-type

PDF

pages

Pages

language

English

asin

B07ZN7MQQ7

isbn10

1119498414; 1119498112; 0030340314

isbn13

9781119498414/ 9781119498117/ 9780030340314

Table of contents


Table of contents :
Cover
Title Page
Copyright
Dedication
About the Authors
Preface
Acknowledgments
Brief Contents
Contents
1 The Changing Face of Business
1 What Is Business?
Not-for-Profit Organizations
2 Factors of Production
3 The Private Enterprise System
Basic Rights in the Private Enterprise System
The Entrepreneurship Alternative
4 Seven Eras in the History of Business
The Colonial Period
The Industrial Revolution
The Age of Industrial Entrepreneurs
The Production Era
The Marketing Era
The Relationship Era
The Social Era
5 Current Business Workforce Trends
Changes in the Workforce
6 Today’s Manager
Importance of Vision
Importance of Critical Thinking and Creativity
Ability to Lead Change
7 What Makes a Company Admired?
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 1.1 Mars Expands Its Sweet Line of Business
Case 1.2 Jack Ma of Alibaba Helps China Breathe Easier
Case 1.3 TripAdvisor: “Speed Wins”
2 Business Ethics and Social Responsibility
1 Concern for Ethical and Societal Issues
2 The Contemporary Ethical Environment
Individuals Make a Difference
Development of Individual Ethics
On-the-Job Ethical Dilemmas
3 How Organizations Shape Ethical Conduct
Ethical Awareness
Ethical Education
Ethical Action
Ethical Leadership
4 Acting Responsibly to Satisfy Society
Responsibilities to the General Public
Responsibilities to Customers
Responsibilities to Employees
5 Responsibilities to Investors and the Financial Community
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 2.1 Whole Foods Shares Salary Data with Employees
Case 2.2 Tech Philanthropists Lead the Way
Case 2.3 Being Socially Responsible Helps Timberland Thrive
3 Economic Challenges Facing Business Today
1 Microeconomics: The Forces of Demand and Supply
Factors Driving Demand
Factors Driving Supply
How Demand and Supply Interact
2 Macroeconomics: Issues for the Entire Economy
Capitalism: The Private Enterprise System and Competition
Planned Economies: Socialism and Communism
Mixed Market Economies
3 E valuating Economic Performance
Flattening the Business Cycle
Productivity and the Nation’s Gross Domestic Product
Price-Level Changes
4 Managing the Economy’s Performance
Monetary Policy
Fiscal Policy
5 Global Economic Challenges
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 3.1 Big Mergers Get Blocked
Case 3.2 Pawnshops: Fast Access to Capital
Case 3.3 Secret Acres: Selling Comics Is Serious Business
4 Competing in World Markets
1 Why Nations Trade
International Sources of Factors of Production
Size of the International Marketplace
Absolute and Comparative Advantage
2 Measuring Trade between Nations
Major U.S. Exports and Imports
Exchange Rates
3 Barriers to International Trade
Social and Cultural Differences
Economic Differences
Political and Legal Differences
Types of Trade Restrictions
4 Reducing Barriers to International Trade
Organizations Promoting International Trade
International Economic Communities
NAFTA
CAFTA-DR
European Union
5 Going Global
Levels of Involvement
From Multinational Corporation to Global Business
6 Developing a Strategy for International Business
Global Business Strategies
Multidomestic Business Strategies
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 4.1 American Hipster Bikes Go Global
Case 4.2 Chinese Consumers and Medical Tourism
Case 4.3 Unbiased Travel Reviews: TripAdvisor Speaks Your Language
5 Forms of Business Ownership and Organization
1 Most Businesses Are Small Businesses
What Is a Small Business?
Typical Small-Business Ventures
2 Contributions of Small Business to the Economy
Creating New Jobs
Creating New Industries
Innovation
3 Why Small Businesses Fail
Management Shortcomings
Inadequate Financing
Government Regulation
4 The Business Plan: A Foundation for Success
5 Assistance for Small Businesses
Small Business Administration
Local Assistance for Small Businesses
Private Investors
Small-Business Opportunities for Women and Minorities
6 Franchising
The Franchising Sector
Franchising Agreements
Benefits and Challenges of Franchising
7 Forms of Private Business Ownership
Sole Proprietorships
Partnerships
Corporations
Employee-Owned Corporations
Family-Owned Businesses
Not-for-Profit Corporations
8 Public and Collective Ownership of Business
Public (Government) Ownership
Collective (Cooperative) Ownership
9 Organizing a Corporation
Types of Corporations
Where and How Businesses Incorporate
Corporate Management
10 When Businesses Join Forces
Mergers and Acquisitions (M&A)
Joint Ventures: Specialized Partnerships
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 5.1 Drones Do More than Just Deliver
Case 5.2 Why Family Businesses Leave the Family
Case 5.3 The Mei Mei Group: A Family Affair in Boston
6 Starting Your Own Business: The Entrepreneurship Alternative
1 What Is an Entrepreneur?
2 Categories of Entrepreneurs
3 Reasons to Choose Entrepreneurship as a Career Path
Being Your Own Boss
Financial Success
Job Security
Quality of Life
4 The Environment for Entrepreneurs
Globalization
Education
Information Technology
Demographic and Economic Trends
5 Characteristics of Entrepreneurs
Vision
High Energy Level
Need to Achieve
Self-Confidence and Optimism
Tolerance for Failure
Creativity
Tolerance for Ambiguity
Internal Locus of Control
6 Starting a New Venture
Selecting a Business Idea
Creating a Business Plan
Finding Financing
Government Support for New Ventures
7 Intrapreneurship
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 6.1 Shinola Watches: Built in Detroit
Case 6.2 Glassybaby’s Light Shines
Case 6.3 Seed + Mill: Open Sesame for Entrepreneurial Success
7 Management, Leadership, and the Internal Organization
1 What Is Management?
The Management Hierarchy
Skills Needed for Managerial Success
Managerial Functions
2 Setting a Vision and Ethical Standards for the Company
3 The Importance of Planning
Types of Planning
Planning at Different Organizational Levels
4 The Strategic Planning Process
Defining the Organization’s Mission
Assessing Your Competitive Position
Setting Objectives for the Organization
Creating Strategies for Competitive Differentiation
Implementing the Strategy
Monitoring and Adapting Strategic Plans
5 Managers as Decision Makers
Programmed and Nonprogrammed Decisions
How Managers Make Decisions
6 Managers as Leaders
Leadership Styles
Which Leadership Style Is Best?
7 Corporate Culture
8 Organizational Structures
Departmentalization
Delegating Work Assignments
Types of Organization Structures
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 7.1 Zappos Tries On Holacracy for Size
Case 7.2 BambooHR Says No to More Than a 40-Hour Workweek
Case 7.3 Management, Leadership, and the Internal Organization: TripAdvisor
8 Human Resource Management: From Recruitment to Labor Relations
1 Human Resources: The People Behind the People
2 Recruitment and Selection
Finding Qualified Candidates
Selecting and Hiring Employees
3 Orientation, Training, and Evaluation
Training Programs
Performance Appraisals
4 Compensation
Employee Benefits
Flexible Benefits
Flexible Work
5 Employee Separation
Voluntary and Involuntary Turnover
Downsizing
Outsourcing
6 Motivating Employees
Maslow’s Hierarchy of Needs Theory
Herzberg’s Two-Factor Model of Motivation
Expectancy Theory and Equity Theory
Goal-Setting Theory and Management by Objectives
Job Design and Motivation
Managers’ Attitudes and Motivation
7 Labor–Management Relations
Development of Labor Unions
Labor Legislation
The Collective Bargaining Process
Settling Labor–Management Disputes
Competitive Tactics of Unions and Management
The Future of Labor Unions
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 8.1 “Upskilling” Helps Walmart Workers Advance
Case 8.2 PwC Helps Employees with Student Loans
Case 8.3 Timberland’s Culture Rooted in Community Building
9 Top Performance through Empowerment, Teamwork, and Communication
1 Empowering Employees
Sharing Information and Decision-Making Authority
Linking Rewards to Company Performance
2 Teams
3 Team Characteristics
Team Size
Team Level and Team Diversity
Stages of Team Development
4 Team Cohesiveness and Norms
5 Team Conflict
6 The Importance of Effective Communication
The Process of Communication
7 Basic Forms of Communication
Oral Communication
Written Communication
Formal Communication
Informal Communication
Nonverbal Communication
8 External Communication and Crisis Management
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 9.1 Teamwork Key to Ritz-Carlton’s Success
Case 9.2 Yelp’s Open Office Encourages Collaboration
Case 9.3 Necco Empowers and Engages Employees
10 Production and Operations Management
1 The Strategic Importance of Production
Mass Production
Flexible Production
Customer-Driven Production
2 Production Processes
3 Technology and the Production Process
Green Manufacturing Processes
Robots
Computer-Aided Design and Manufacturing
Flexible Manufacturing Systems
Computer-Integrated Manufacturing
4 The Location Decision
5 The Job of Production Managers
Planning the Production Process
Determining the Facility Layout
Implementing the Production Plan
6 Controlling the Production Process
Production Planning
Routing
Scheduling
Dispatching
Follow-Up
7 Importance of Quality
Quality Control
ISO Standards
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 10.1 Home Depot Gives Customers Retail Options
Case 10.2 Customization Gives Companies an Edge
Case 10.3 Necco Produces Classic Valentine’s Day Treats
11 Customer-Driven Marketing
1 What Is Marketing?
How Marketing Creates Utility
2 Evolution of the Marketing Concept
Emergence of the Marketing Concept
3 Not-for-Profit and Nontraditional Marketing
Not-for-Profit Marketing
Nontraditional Marketing
4 Developing a Marketing Strategy
Selecting a Target Market
Developing a Marketing Mix for International Markets
5 Marketing Research
Obtaining Marketing Research Data
Applying Marketing Research Data
Data Mining
6 Market Segmentation
How Market Segmentation Works
Segmenting Consumer Markets
Segmenting Business Markets
7 Consumer Behavior
Determinants of Consumer Behavior
Determinants of Business Buying Behavior
Steps in the Consumer Behavior Process
8 Relationship Marketing
Benefits of Relationship Marketing
Tools for Nurturing Customer Relationships
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 11.1 Orthotics Ease Pain in Consumer Segments
Case 11.2 Mobile Game Maker Adapts to U.S. Market
Case 11.3 Mei Mei Group Communicates and Delivers Value
12 Product and Distribution Strategies
1 Product Strategy
Classifying Goods and Services
Marketing Strategy Implications
Product Lines and Product Mix
2 Product Life Cycle
Stages of the Product Life Cycle
Marketing Strategy Implications of the Product Life Cycle
Stages in New-Product Development
3 Product Identification
Selecting an Effective Brand Name
Brand Categories
Brand Loyalty and Brand Equity
Packages and Labels
4 Distribution Strategy
Distribution Channels
5 Wholesaling
Manufacturer-Owned Wholesaling Intermediaries
Independent Wholesaling Intermediaries
Retailer-Owned Cooperatives and Buying Offices
6 Retailing
Nonstore Retailers
Store Retailers
How Retailers Compete
7 Distribution Channel Decisions and Logistics
Selecting Distribution Channels
Selecting Distribution Intensity
Logistics and Physical Distribution
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 12.1 “Chucks” Remodeled After Nearly a Century
Case 12.2 Warby Parker Adds Retail Stores
Case 12.3 Secret Acres: Getting the Word Out
13 Promotion and Pricing Strategies
1 Integrated Marketing Communications
The Promotional Mix
Objectives of Promotional Strategy
Promotional Planning
2 Advertising
Types of Advertising
Advertising and the Product Life Cycle
Advertising Media
3 Sales Promotion
Consumer-Oriented Promotions
Trade-Oriented Promotions
Personal Selling
Public Relations
4 Pushing and Pulling Strategies
5 Pricing Objectives in the Marketing Mix
Profitability Objectives
Volume Objectives
Pricing to Meet Competition
Prestige Objectives
6 Pricing Strategies
Price Determination in Practice
Breakeven Analysis
Alternative Pricing Strategies
7 Consumer Perceptions of Prices
Price–Quality Relationships
Odd Pricing
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 13.1 Target Promotes a Dozen New Private-Label Brands
Case 13.2 Marriott Partners with TripAdvisor
Case 13.3 Zipcar Informs, Persuades, and Reminds
14 Using Technology to Manage Information
1 Technology Has Forever Changed Business
2 Data, Information Systems, and Big Data
3 Components and Types of Information Systems
Databases
Types of Information Systems
4 Computer Hardware and Software
Types of Computer Hardware
Types of Computer Software
5 Networks, the Internet, and Cloud Computing
Local Area Networks and Wide Area Networks
Wireless Local Networks
The Internet
Virtual Networks
Enterprise Computing
Cloud Computing
Application Service Providers
The Future of the Internet
6 Security and Ethical Issues Affecting Information Systems
Cybercrime
Phishing Attacks
Cyberterrorism
Computer Viruses
Information Systems and Ethics
7 Disaster Recovery and Backup
8 Information Technology Trends
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 14.1 Khan Academy: Distributing Knowledge
Case 14.2 Digital Reality: Multisensory Product Delivery
Case 14.3 Technology Drives Zipcar’s Success
15 Understanding Accounting and Financial Statements
1 Users of Accounting Information
Business Activities Involving Accounting
2 Accounting Professionals
Public Accountants
Management Accountants
Government and Not-for-Profit Accountants
3 The Foundation of the Accounting System
4 The Accounting Cycle
The Accounting Equation
The Impact of Computers and Technology on the Accounting Process
5 Financial Statements
The Balance Sheet
The Income Statement
Statement of Owners’ Equity
Statement of Cash Flows
6 Financial Ratio Analysis
Liquidity Ratios
Activity Ratios
Profitability Ratios
Leverage Ratios
7 Budgeting
8 International Accounting
Exchange Rates
International Accounting Standards
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 15.1 Forensic Accountants Search for Fraud
Case 15.2 Taxing Issues for the Internet of Things
Case 15.3 Mei Mei’s Secret Recipe: Attention to Accounting Details
16 The Financial System
1 Understanding the Financial System
2 Types of Securities
Money Market Instruments
Bonds
Stock
3 Financial Markets
4 Understanding Stock Markets
The New York Stock Exchange
The NASDAQ Stock Market
Other U.S. Stock Markets
Foreign Stock Markets
ECNs and the Future of Stock Markets
Investor Participation in the Stock Markets
5 Financial Institutions
Commercial Banks
Savings Banks and Credit Unions
Nondepository Financial Institutions
Mutual Funds and Exchange Traded Funds
6 The Role of the Federal Reserve System
Organization of the Federal Reserve System
Check Clearing and the Fed
Monetary Policy
7 Regulation of the Financial System
How the Financial Crisis Unfolded
Bank Regulation
Government Regulation of the Financial Markets
Industry Self-Regulation
8 The Financial System: A Global Perspective
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 16.1 Shareholder Meetings Go Virtual
Case 16.2 SoFi Takes a Radical Approach to Financing
Case 16.3 New Harvest Coffee Goes Beyond Fair Trade
17 Financial Management
1 The Role of the Financial Manager
2 Financial Planning
3 Managing Assets
Short-Term Assets
Capital Investment Analysis
Managing International Assets
4 Sources of Funds and Capital Structure
Leverage and Capital Structure Decisions
Mixing Short-Term and Long-Term Funds
Dividend Policy
5 Short-Term Funding Options
Trade Credit
Short-Term Loans
Commercial Paper
6 Sources of Long-Term Financing
Public Sale of Stocks and Bonds
Private Placements
Venture Capitalists
Private Equity Funds
Hedge Funds
7 Mergers, Acquisitions, Buyouts, and Divestitures
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 17.1 How Ketchup Merged with Mac and Cheese
Case 17.2 Supply-Chain Financing Helps Cash Flow
Case 17.3 Seed + Mill Investors Keen on Sesame Seed–Based Artisanal Food Products
18 Trends in E-Commerce
1 The Capabilities of E-Commerce
Business Websites
2 B2B E-Commerce
Electronic Data Interchanges, Extranets, and Private Exchanges
Electronic Exchanges and E-Procurement
3 B2C E-Commerce
Electronic Storefronts
Mobile Commerce
Who Are the Online Buyers and Sellers?
Benefits of B2C E-Commerce
4 E-Commerce Challenges
Developing Safe Online Payment Systems
Other Security and Privacy Issues
Internet Fraud
Channel Conflicts
5 Using the Web to Communicate
Online Communities
Blogs and Publishing Platforms
Web-Based Promotions
Social Media
6 The Global Environment for E-Commerce
7 Building and Managing a Website
Developing a Website
Measuring Website Effectiveness
8 Continuing Trends in E-Commerce
What’s Ahead
Chapter in Review
Summary of Learning Objectives
Business Terms You Need to Know
Review Questions
Projects and Teamwork Applications
Web Assignments
Case 18.1 Fashion Retailers Haul in Sales via YouTube
Case 18.2 ModCloth Offers Vintage Clothing Online and Offline
Appendix A Business Law
Appendix B Insurance and Risk Management
Appendix C Personal Financial Planning
Appendix D Developing a Business Plan
Appendix E Careers in Business Today
Appendix F Launching Your Career
GLOSSARY
NOTES
COMPANY INDEX
NAME INDEX
SUBJECT INDEX
EULA

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