Customer Engagement Marketing

Download Customer Engagement Marketing written by Robert W. Palmatier, V. Kumar, Colleen M. Harmeling in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 3319619845; 3319872079/9783319619842/ 9783319872070. You may reffer the table below for additional details of the book.


SKU: 8ed36a8485e3 Category: Tags: ,



Robert W. Palmatier, V. Kumar, Colleen M. Harmeling


Palgrave Macmillan




328 pages






3319619845; 3319872079


9783319619842/ 9783319872070

Book Description

This ebook; Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more accessible; connected; and informed than ever before; many corporations are investing in customer engagement marketing. The ebook will appeal to academics; consultants; practitioners; and managers looking to improve customer engagement.

NOTE: This sale only includes the PDF ebook Customer Engagement Marketing by Palmatier; Kumar; and Harmeling.



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