Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
This ebook; Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more accessible; connected; and informed than ever before; many corporations are investing in customer engagement marketing. The ebook will appeal to academics; consultants; practitioners; and managers looking to improve customer engagement.
NOTE: This sale only includes the PDF ebook Customer Engagement Marketing by Palmatier; Kumar; and Harmeling.