Foundations of Marketing (8th Edition)

$19.99

Download Foundations of Marketing (8th Edition) written by William M. Pride, O.C. Ferrell in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1337614629; 1337614556/9781337614627/ 9781337614559. You may reffer the table below for additional details of the book.

SKU: e19347e1c3ca Category: Tags: ,

Specifications

book-author

William M. Pride, O.C. Ferrell

publisher

Cengage Learning; 8th edition

file-type

PDF

language

English

isbn10

1337614629; 1337614556

isbn13

9781337614627/ 9781337614559


Book Description

Pride/Ferrell’s Foundations of Marketing; 8th Edition (PDF) ebook helps you learn on your terms. Read to textbooks and study with the aid of flashcards; notifications; and practice quizzes. No one knows what works for you better than you. Highlight key texts; add notes and create custom flashcards. When it’s time to study; everything you’ve flagged or noted can be gathered into a guide you can organize.

P.S We also have Pride & Ferrell’s Foundations of Marketing 8e test bank and other instructor resources for sale. Contact for more info.

NOTE: Mindtap or access codes are NOT included in this sale. Only the ebook Foundations of Marketing 8th edition in PDF is included.

 

 

Additional information

book-author

William M. Pride, O.C. Ferrell

publisher

Cengage Learning; 8th edition

file-type

PDF

language

English

isbn10

1337614629; 1337614556

isbn13

9781337614627/ 9781337614559

Table of contents


Table of contents :
Brief contents……Page 4
Preface……Page 13
Part 1……Page 31
chapter 1 – Customer-Driven Strategic Marketing……Page 32
chapter 2 – Planning, Implementing and Evaluating Marketing Strategies……Page 54
chapter 3 – The Marketing Environment, Social Responsibility, and Ethics……Page 78
Part 2……Page 109
chapter 4 – Marketing Research and Information System……Page 110
chapter 5 – Target Markets: Segmentation and Evaluation……Page 136
Part 3……Page 161
chapter 6 – Consumer Buying Behavior……Page 162
chapter 7 – Business Markets and Buying Behavior……Page 190
chapter 8 – Reaching Global Markets……Page 214
chapter 9 – Digital Marketing and Social Networking……Page 242
Part 4……Page 269
chapter 10 – Product, Branding and Packaging Concepts……Page 270
chapter 11 – Developing and Managing Goods and Services……Page 300
chapter 12 – Pricing Concepts and Management……Page 330
Part 5……Page 359
chapter 13 – Marketing Channels and Supply-Chain Management……Page 360
chapter 14 – Retailing, Direct Marketing, and Wholesaling……Page 392
Part 6……Page 421
chapter 15 – Integrated Marketing Communications……Page 422
chapter 16 – Advertising and Public Relations……Page 448
chapter 17 – Personal Selling and Sales Promotion……Page 474
Endnotes……Page 502
Glossary……Page 539
Name Index……Page 550
Company Index……Page 555
subject Index……Page 559

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