Marketing: An Introduction (13 Edition)
Download Marketing: An Introduction (13 Edition) written by Gary Armstrong, Philip Kotler in PDF format. This book is under the category Business & Economics - Sales & Marketing and bearing the isbn/isbn13 number 013414953X/9780134149530. You may reffer the table below for additional details of the book.
About The Author
9780134149530
Specifications
book-author | Gary Armstrong, Philip Kotler |
---|
file-size | 92.80Mb |
---|
file-type | PDF |
---|
isbn10 | 013414953X |
---|
isbn13 | 9780134149530 |
---|
language | English |
---|
pages | 675 pages |
---|
publisher | Pearson |
---|
Book Description
For use in marketing fundamentals classes taught to undergraduate students.
An introduction to the field of marketing that takes a method that is tried and tested as well as one that is both practical and interesting.
Students learn in Marketing: An Introduction that every successful marketing strategy is driven by the customer value that may be created and captured from the customer. The text provides readers with everything they need to know about marketing in an efficient and interesting total learning package by utilizing an organization and learning design that includes real-world examples and information that help bring marketing to life. This makes the text both effective and engaging.
The Thirteenth Edition covers the most recent trends in marketing, including expanded material on online, social media, mobile, and other digital technologies. As a result, students will have a deeper comprehension of fundamental marketing principles, strategies, and practices after reading this edition.
Recent Posts
Whether you’re just looking to type about a hobby you have or if you want to attempt to run a business, starting a blog might be worthy of your consideration. Before you get started, first take a few minutes to read these expert-provided tips below. Once you learn about blogging,…
Follow my blog with BloglovinAre you also looking for a good structure for your business blogs? That you finally have a serious and good structure for all your texts that are online? On your website but also on social media. In this review you will find 5 tips from Susanna Florie from her…
“Why engineering?” is a question I get often. The answer for me is simple: I like to solve problems. Engineering is a popular field for many reasons. Perhaps this is because almost everything around us is created by engineers in one way or another, and there are always new, emerging and exciting technologies impacting…
Not sure how best to study math ? Are you perhaps someone who starts studying the day before the exam? Then you know yourself that your situation is not the most ideal. Unfortunately, there is no magic bullet to make you a maths crack or pass your exam in no time . It is important to know that mathematics always builds on…
Reviews
There are no reviews yet.