Marketing Management (2nd Edition )

Download Marketing Management (2nd Edition ) written by Sihem Taboubi Johanne Brunet, Francois Colbert, Sandra Laporte, Renaud Legoux, Bruno Lussier in PDF format. This book is under the category Management and bearing the isbn/isbn13 number 2765072515/9782765072515. You may reffer the table below for additional details of the book.


SKU: b21f9f98829d Category: Tag:



Sihem Taboubi Johanne Brunet, Francois Colbert, Sandra Laporte, Renaud Legoux, Bruno Lussier


Cheneliere; 2nd Edition




420 pages







Book Description

The Marketing Management, 2nd Edition (PDF) has been redesigned and updated, but it maintains the same approach that contributed to the success of the first edition. This approach includes clearly presented theories, straightforward language, and real-world examples taken from the market that reveal the workings of the business world. The upcoming generation of marketing managers will benefit from the global and strategic perspective that this hands-on introduction to marketing provides.

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