Marketing Strategy: Based on First Principles and Data Analytics

Download Marketing Strategy: Based on First Principles and Data Analytics written by Robert Palmatier, Shrihari Sridhar in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1137526238/9781137526236. You may reffer the table below for additional details of the book.


SKU: 531db99cb008 Category: Tag:



Robert Palmatier, Shrihari Sridhar


Red Globe Press




288 pages









Book Description

This is a brand new ebook on the marketing strategy that places an emphasis on the pursuit of solutions to four of the most significant marketing problems:

1.All customers differ

2. Every single customer is different.

3. All of the rivals take action

4. All of the available resources are cut back

This important new textbook takes a fresh, innovative, and thoroughly tried-and-true approach to marketing strategy, and it was designed with these four First Principles of Marketing as its organizing framework. It provides a framework for developing effective strategies to deal with a variety of marketing problems while incorporating data analytics into the process of decision making.

Written by some of the most respected names in the field of marketing strategy, Marketing Strategy: First Principles and Data Analytics (PDF) is the ideal companion for undergraduate, Executive MBA, and MBA students of marketing, as well as practicing executives who are interested in bringing a more systematic approach to the marketing strategy efforts of their respective companies.

PLEASE TAKE NOTE That the product comes with a PDF version of the ebook titled “Marketing Strategy: First Principles and Data Analytics.” There are no access codes contained within.



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