Robert Palmatier, Shrihari Sridhar
Red Globe Press
This is a brand new ebook on the marketing strategy that places an emphasis on the pursuit of solutions to four of the most significant marketing problems:
1.All customers differ
2. Every single customer is different.
3. All of the rivals take action
4. All of the available resources are cut back
This important new textbook takes a fresh, innovative, and thoroughly tried-and-true approach to marketing strategy, and it was designed with these four First Principles of Marketing as its organizing framework. It provides a framework for developing effective strategies to deal with a variety of marketing problems while incorporating data analytics into the process of decision making.
Written by some of the most respected names in the field of marketing strategy, Marketing Strategy: First Principles and Data Analytics (PDF) is the ideal companion for undergraduate, Executive MBA, and MBA students of marketing, as well as practicing executives who are interested in bringing a more systematic approach to the marketing strategy efforts of their respective companies.
PLEASE TAKE NOTE That the product comes with a PDF version of the ebook titled “Marketing Strategy: First Principles and Data Analytics.” There are no access codes contained within.