Michael Levy, Barton A Weitz, Dhruv Grewal
McGraw-Hill Higher Education; 9th edition
Retailing Management 9th edition (PDF) ebook places critical and practical emphasis on 5 new exciting developments in retailing’s global; high tech; growth industry: (1) big data and analytical methods for decision making; (2) communicating with customers and enhancing the shopping experience with smartphones and social media; (3) using mobile channels and providing a seamless multichannel customer experience; (4) engagement in corporate social responsibility and the social considerations of business decisions; and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Home Depot; Wal-Mart; Starbucks; Kroger; and Amazon; the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM; Procter & Gamble; and Google that support the retail industry. New Vignettes in every chapter and the addition of Connect with SmartBook help Retailing Management 9e maintain and grow as the market’s leading Retailing franchise.
P.S Contact us if you want the instructor resources (like test bank etc) for Levy’s Retailing Management 9th edition
NOTE: This sale only includes the PDF of Retailing Management 9e. No access codes included.