Small Business Management: Launching and Growing New Ventures (6th Canadian Edition)

Download Small Business Management: Launching and Growing New Ventures (6th Canadian Edition) written by Justin Longenecker, Leo Donlevy, Terri Champion, J. Petty in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 176532218/9780176532215. You may reffer the table below for additional details of the book.

$19.99

SKU: 55c567fd4395 Category: Tag:

Specifications

book-author

Justin Longenecker, Leo Donlevy, Terri Champion, J. Petty

publisher

Nelson College Indigenous

file-type

PDF

language

English

isbn10

176532218

isbn13

9780176532215


Book Description

Help your class students realize their dreams of small business success with Small Business Management: Launching and Growing New Ventures; 6th Canadian Edition (PDF). This etextbook incorporates current theory and practice relating to managing; starting; and growing small firms. With well-balanced coverage of critical small business issues; engaging examples; innovative tools; and integrated resource package; Small Business Management provides instructors with the necessary tools to support the varied goals of those seeking independent business careers. Students appreciate the textbook’s concise and clear writing style that makes business concepts understandable; and the real-world examples and hands-on activities that help them understand how to apply those concepts. The 6th Canadian edition is also available with MindTap (not included in this sale); a powerful online platform that provides a clear learning path that gets university students thinking like entrepreneurs.

NOTE: This sale only includes Small Business Management: Launching and Growing New Ventures; 6th edition (Canadian) in PDF. No online codes or Mindtap included.

Table of contents


Table of contents :
Cover……Page 1
Brief Contents……Page 7
Contents……Page 9
Part 1: Entrepreneurs Opportunity……Page 31
Chapter 1: Entrepreneurs……Page 32
Chapter 2: Start-Up and the Need for Competitive Advantage……Page 56
Chapter 3: Family Enterprise……Page 78
Chapter 4: Franchising and Buyouts……Page 106
Part 2: Planning And Marketing New Ventures……Page 139
Chapter 5: Developing an Effective Business Plan……Page 140
Chapter 6: Small Business Marketing, Product, and Pricing Strategies……Page 170
Chapter 7: Distribution and Promotional Strategies……Page 200
Chapter 8: Global Marketing……Page 234
Part 3: Managing New Venture Operations……Page 255
Chapter 9: The New Venture Team, Small Firm Management, and Managing Human Resources……Page 256
Chapter 10: Form of Organization and Legal Issues……Page 292
Chapter 11: Selecting a Location and Planning the Facilities……Page 316
Chapter 12: Operations Management and Control Systems……Page 346
Chapter 13: Understanding Financial Statements and Forecasting……Page 374
Chapter 14: Sources of Financing……Page 414
Chapter 15: Managing Growing Firms and Exit Strategies……Page 450
Cases……Page 477
Case 1: Dori’s Diamonds……Page 479
Case 2: Dillon’s Small Batch Distillers……Page 482
Case 3: Smitty’s Li’l Haulers……Page 484
Case 4: Two Men and a Truck®/ International, Inc…….Page 488
Case 5: The Ultimate Garage……Page 490
Case 6: Napier Enterprises……Page 492
Case 7: Rodgers Chevrolet……Page 494
Case 8: iYellow Wine Club……Page 495
Case 9: Noise Solutions Inc…….Page 497
Case 10: CitiStorage……Page 499
Case 11: Prestige Dance Academy……Page 502
Case 12: Numi Tea……Page 504
Case 13: Ashley Palmer Clothing, Inc…….Page 506
Case 14: Moonworks……Page 509
Case 15: D’Artagnan……Page 511
Appendix A……Page 516
Endnotes……Page 543
Glossary……Page 551
Index……Page 561

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