The Routledge Companion to Consumer Behavior

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Download The Routledge Companion to Consumer Behavior written by Michael R. Solomon, Tina M. Lowrey in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1138695165/9781138695160. You may reffer the table below for additional details of the book.

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Specifications

book-author

Michael R. Solomon, Tina M. Lowrey

publisher

Routledge; 1st edition

file-type

PDF

pages

454 pages

language

English

asin

B075V3DWRW

isbn10

1138695165

isbn13

9781138695160


Book Description

The key to marketing is satisfying and understanding consumer needs; thus a knowledge of consumer behavior is essential to any organization dealing with users; customers; or clients. This ebook; The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars; many of whom are “household names”; to examine the diverse approaches to consumer behavior topics.

The editors employ a micro to macrostructure; dividing each topic into 3 parts: one focused on emerging trends; one reflecting foundational work; and one covering practical applications. Each part examines the relationship between consumer behavior and motivation; including well-being; gender; social class; and more; and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior; allowing them to reach customers successfully; and to meet their needs. With contributions from leading scholars; including Jagdish Sheth; and Sidney Levy; this volume sets the standard as the most cutting-edge; comprehensive; resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field; fundamental to the welfare of non-profits; government; companies;  and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Additional information

book-author

Michael R. Solomon, Tina M. Lowrey

publisher

Routledge; 1st edition

file-type

PDF

pages

454 pages

language

English

asin

B075V3DWRW

isbn10

1138695165

isbn13

9781138695160

Table of contents


Table of contents :
Part I: IntroductionPrefaceA History of the Study of Consumer Behavior Sidney J. LevyClimate, Culture, and Consumption: Connecting the Dots Jagdish N. ShethPart II: Well-BeingMaterialism: Conceptualizations, Antecedents, and Consequences Nimish Rustagi, L. J. ShrumThe Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Leonard Lee, Tim M. BoettgerPart III: PerceptionDrivers, Consequences, and Remedies of Biased Size Perceptions in Marketing Nailya Ordabayeva, Pierre ChandonImplications of Product Anthropomorphism Through Design Ana Valenzuela, Rhonda HadiPart IV: Learning & MemoryThe Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge Robert S. Wyer, Jr. and Tao TaoThe Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception Christina I. Anthony, Elizabeth CowleyPart V: Self/GenderThe Interplay of the Desired and Undesired Selves in Everyday Consumption Chihling Liu, Margaret K. HoggGender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Birkbeck, Jon Littlefield, Laurel SteinfieldPart VI: Motivation/Values/PersonalitySocial Values in Consumer Psychology: Key Determinants of Human Behavior Wang Suk Suh and Lynn R. KahleThe Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching Suresh RamanathanPart VII: Decision MakingPricing in the Digital Age: Implications for Consumer Behavior Russell S. WinerThe Quantified Self: Self-Regulation in Cyborg Consumers Rachel Ashman, Julia Wolny, Michael R. SolomonPart VIII: Attitudes & BrandingHow Consumers’ Attitudes Towards Brands Are Shaped Danielle J. Brick, Susan FournierBrand Attitude Structure Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng WuPart IX: LanguageThe Influence of Marketing Language On Brand Attitudes and Choice Ruth Pogacar, Tina M. Lowrey, L. J. ShrumOn the Search for the Perfect Brand Name Sascha TopolinskiPart X: Buying/Retailing/Services/DisposalHow Retailing Cues Influence Shopping Perceptions and Behavior Dhruv Grewal, Anne L. Roggeveen, Lauren S. BeitelspacherUsing Visual Design to Improve Customer Perceptions of Online Assortments Barbara E. KahnPart XI: FamilyPower and Gender Dynamics in Contemporary Families Gokcen Coskuner-Balli, Samantha N. N. CrossConducting International Consumer Research with Children: Challenges and Potential Solutions Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, Anna Maria ZawadzkaPart XII: Groups/Social MediaSocial Media Ashlee HumphreysSegmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers Laurel SteinfieldPart XIII: SubculturesCommunity Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope Jensen Schau and Albert M. Muniz, Jr.Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas Albert M. Muniz Jr., Marie TaillardPart XIV: Social Class/PowerThe Hidden Hand of Social Class Paul Henry & Marylouise CaldwellImpoverished Consumers: What We Know, What We Don’t Know, and What We Should Do Ronald Paul HillPart XV: CultureMultiple Shades of Culture: Insights from Experimental Consumer Research Zeynep Gurhan-Canli, Gulen Sarial-Abi, Ceren HayranThe Case for Exploring Cultural Rituals as Consumption Contexts Cele C. OtnesPart XVI: Applied Consumer BehaviorConsumer Behavior in the Marketing Information Ecosystem John Wittenbraker & Norbert WirthEmerging Trends for Consumer Behavior Practitioners Jim Multari

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