James M. McHugh, Susan M. McHugh, William G. Nickels
No of the size, teaching method, or learning objectives of a classroom, the market-leading product developed by the seasoned author team and the long-tenured McGraw Hill product team may be used in almost any setting. The material is given in a highly readable fashion for students of all learning types and is unrivaled in depth, breadth, currency, and relevance. A wide range of technological options let instructors assess students more efficiently and interest students in their study. Course supplements are carefully crafted to closely correspond with chapter themes and to improve retention, making instructors of all levels of expertise A-list superstars. Unparalleled assistance from our Student Ambassadors, Implementation, Sales, and Product Teams, as well as our Digital Faculty Consultants, ensures that instructors and students get the most out of what is already the Gold Standard in introductory business courses.