Armando Freitas da Rocha, Carlos Thomaz, Theoto Rocha, Paulo Vieto
World Scientific Publishing Company; 1st edition
This ebook; A Practical Guide to Brain Data Analysis (PDF); was developed to help students and researchers in the fields of finance; economics; law and other social science areas to apply and understand neuroscience. With the use of neuroscience technologies; it is now possible to understand how people make decisions in practice; using friendly and ecological experimental setups. The first half of the PDF ebook studies the decision-making process and explains how the brain is organized. It presents the brain as a distributed processing system; shows how to record brain activities; and how to combine statistical tools and neurosciences to design experiments. In the last chapters; experiments on stock market decision; vote decision; dilemma judgment and understanding of media propaganda are described and discussed.