Uma Sekaran, Roger Bougie
Wiley; 7th Edition
Research Methods for Business: A Skill-Building Approach; 7th edition (PDF) is a straightforward and concise introduction for college students to the world of business research. The skill-building approach provides all students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s accessible and popular style of writing; author Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring and even current managers.
The 7th edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the pragmatic and the scientific approaches to research; while the key concepts are explored and applied to real-life research throughout the ebook.
NOTE: This sale only includes Research Methods for Business; 7th edition in PDF. No access codes included.