McGraw-Hill Higher Education; 3rd edition
The ability to communicate effectively is developed over time rather than being innate. We are constantly in contact with one another. As a result, a significant number of us have the misconception that we are professionals and that effective communication is dependent on one's own personal instincts. College students participate in a program that is highly interactive and in which they are taught to think through how they communicate rather than relying solely on their instincts. They acquire the knowledge and abilities necessary to become communicators who are effective. Communication Matters, Third Edition; Communication Matters (PDF) provides students with practical tools and takeaways that they can apply to communicate effectively even in challenging circumstances; encourages students to question their assumptions; challenges students to think critically about how and why they communicate in the techniques that they do; and stimulates students to question their assumptions. University students are motivated to consider which choices are more likely to be effective and which are less likely to be effective by means of an adaptive reading experience that includes SmartBook student videos for public speaking and dynamic online activities.
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PLEASE TAKE NOTE That the only thing that is included in the purchase is the PDF version of the ebook “Communication Matters, Third Edition.” There are no access codes contained within.