In the digital age; consumers have transformed from passive receivers of marketing messages to active suppliers of information about products via various digital media; generating a need for businesses to effectively manage a more creative and diverse range of consumers.
Managing Diversity; Innovation; and Infrastructure in Digital Business; (PDF) is a collection of ground-breaking research on new avenues in general digital infrastructures; digital modern business infrastructures; financial aspects; and business automation of modern businesses. Featuring research on topics like social media marketing; electronic word-of-mouth strategies; and digital communication; this ebook is ideally designed for managers; business professionals; and undergraduate and postgraduate business students looking for current research on business in the digital environment.
NOTE: The product only includes the ebook; Managing Diversity; Innovation; and Infrastructure in Digital Business in PDF. No access codes are included.