Managing Diversity; Innovation; and Infrastructure in Digital Business
Download Managing Diversity; Innovation; and Infrastructure in Digital Business written by Nilanjan Ray in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1522559930/9781522559931. You may reffer the table below for additional details of the book.
As a result of the advent of the digital age, consumers have transitioned from being passive receivers of marketing messages to being active suppliers of information about products via a variety of digital media. This shift has created a demand for businesses to effectively manage a consumer base that is both more creative and more diverse.
This collection of ground-breaking research on new avenues in general digital infrastructures, digital modern business infrastructures, financial aspects, and business automation of modern businesses is presented in the form of a PDF titled “Managing Diversity, Innovation, and Infrastructure in Digital Business.” This ebook is ideal for managers, business professionals, and undergraduate and postgraduate business students looking for current research on business in the digital environment. It features research on a variety of topics, including social media marketing, electronic word-of-mouth strategies, and digital communication.
PLEASE TAKE NOTE That the only thing that is included in the purchase is the PDF version of the booklet “Managing Diversity, Innovation, and Infrastructure in Digital Business.” There are no access codes contained within.
Table of contents
Table of contents :
Title Page……Page 2
Copyright Page……Page 3
Book Series……Page 4
Editorial Advisory Board……Page 6
Table of Contents……Page 7
Detailed Table of Contents……Page 9
Chapter 1: Firm’s Competitive Growth in the Social Media Age……Page 20
Chapter 2: Digital Marketing and Service Industry……Page 39
Chapter 3: Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model……Page 60
Chapter 4: E-WOM as a New Paradigm in the Consumer Decision-Making Process……Page 83
Chapter 5: Investigating the Factors for Predictive Marketing Implementation in Algerian Organizations……Page 101
Chapter 6: Managerial Perspectives on Willingness to Pay for Green Marketing……Page 135
Chapter 7: Marketing and Technologies Platforms in Smart F-Store……Page 158
Chapter 8: Value-Added Crowdsourcing……Page 179
Chapter 9: The Dynamics of Resistance to Brand Switching in the Smartphones Industry……Page 198
Compilation of References……Page 229
Related References……Page 273
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