Marketing (7th Edition)

Specifications

Book Description

Grewal/Levy The seventh edition of Marketing was written specifically for today's social and digital student to demonstrate how value can be added through marketing and how businesses can maintain and rely on value to establish long-lasting relationships with clients. The seventh edition represents the authors' most extensive revision to date, exploring both fundamentals and new marketing influencers such as digital, social, and mobile marketing as well as marketing analytics and the psychological factors that influence consumer behavior.