Neuroeconomics

Download Neuroeconomics written by Martin Reuter, Christian Montag in PDF format. This book is under the category Medicine and bearing the isbn/isbn13 number 3642359221/9783642359224. You may reffer the table below for additional details of the book.

$19.99

SKU: ce60ff163cab Category: Tag:

Specifications

book-author

Martin Reuter, Christian Montag

publisher

Springer

file-type

PDF

pages

522 pages

language

English

asin

B01LWT8ALV

isbn10

3642359221

isbn13

9783642359224


Book Description

This ebook Neuroeconomics (PDF) represents one of the cornerstones of the series Studies in Neuroscience; Psychology; and Behavioral Economics. It is divided into eight sections; starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore; it addresses the molecular basis of human decision making; environmental/situational factors; and social contexts influencing human decision making; as well as translational and developmental/clinical approaches to neuroeconomics. In closing; a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section; in which eight different neuroscience techniques are introduced; the book offers an essential resource for researchers and practitioners; and may also be beneficial for graduate students.

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