Neuroeconomics

Download Neuroeconomics written by Martin Reuter, Christian Montag in PDF format. This book is under the category Medicine and bearing the isbn/isbn13 number 3642359221/9783642359224. You may reffer the table below for additional details of the book.

$19.99

SKU: ce60ff163cab Category: Tag:

Specifications

book-author

Martin Reuter, Christian Montag

publisher

Springer

file-type

PDF

pages

522 pages

language

English

asin

B01LWT8ALV

isbn10

3642359221

isbn13

9783642359224


Book Description

This ebook Neuroeconomics (PDF) represents one of the cornerstones of the series Studies in Neuroscience; Psychology; and Behavioral Economics. It is divided into eight sections; starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore; it addresses the molecular basis of human decision making; environmental/situational factors; and social contexts influencing human decision making; as well as translational and developmental/clinical approaches to neuroeconomics. In closing; a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section; in which eight different neuroscience techniques are introduced; the book offers an essential resource for researchers and practitioners; and may also be beneficial for graduate students.

Table of contents


Table of contents :
Front Matter….Pages i-xi
Neuroeconomics—An Introduction….Pages 1-10
Front Matter….Pages 11-11
Game Theory in Neuroeconomics….Pages 13-37
Front Matter….Pages 39-39
Hormones and Economic Decisions….Pages 41-66
Genes and Human Decision-Making….Pages 67-83
Monoamines and Decision-Making Under Risks….Pages 85-95
Front Matter….Pages 97-97
Decision-Making Under Uncertainty….Pages 99-111
Emotion Regulation and Economic Decision-Making….Pages 113-131
How the Experience of Time Shapes Decision-Making….Pages 133-144
Framing Effects: Behavioral Dynamics and Neural Basis….Pages 145-165
The Influence of Costs, Benefits and Their Interaction on the Economic Behaviour of Consumers….Pages 167-188
Front Matter….Pages 189-189
Individual Differences in Decision-Making: A Neural Trait Approach to Study Sources of Behavioral Heterogeneity….Pages 191-209
Altruistic Punishment….Pages 211-227
Front Matter….Pages 229-229
Brain SEEKING Circuitry in Neuroeconomics: A Unifying Hypothesis for the Role of Dopamine-Energized Arousal of the Medial Forebrain Bundle in Enthusiasm-Guiding Decision-Making….Pages 231-252
The Psychology and Psychobiology of Simple Decisions: Speeded Choice and Its Neural Correlates….Pages 253-292
A Neurocognitive Perspective on the Development of Social Decision-Making….Pages 293-309
Neuroeconomic Approaches in Mental Disorders….Pages 311-330
Front Matter….Pages 331-331
Consumer Neuroscience and Neuromarketing….Pages 333-341
Front Matter….Pages 343-343
Skin Conductance Measures in Neuroeconomic Research….Pages 345-357
Electroencephalography: Current Trends and Future Directions….Pages 359-373
Functional Magnetic Resonance Imaging (fMRI)….Pages 375-397
Front Matter….Pages 343-343
Structural MRI: Morphometry….Pages 399-409
Diffusion Tensor Imaging (DTI) and Tractography….Pages 411-442
Molecular Genetics….Pages 443-461
Hormones….Pages 463-480
Eye Movements….Pages 481-502
Back Matter….Pages 503-511

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Recent Posts

Blogging And How You Can Get A Lot From It

Whether you’re just looking to type about a hobby you have or if you want to attempt to run a business, starting a blog might be worthy of your consideration. Before you get started, first take a few minutes to read these expert-provided tips below. Once you learn about blogging,…

5 tips for a good business blog

Follow my blog with BloglovinAre you also looking for a good structure for your business blogs? That you finally have a serious and good structure for all your texts that are online? On your website but also on social media. In this review you will find 5 tips from Susanna Florie from her…

Study tips from a budding engineer

“Why engineering?” is a question I get often. The answer for me is simple: I like to solve problems. Engineering is a popular field for many reasons. Perhaps this is because almost everything around us is created by engineers in one way or another, and there are always new, emerging and exciting technologies impacting…

How do I study mathematics and pass my exam?

Not sure how best to study math ? Are you perhaps someone who starts studying the day before the exam? Then you know yourself that your situation is not the most ideal. Unfortunately, there is no magic bullet to make you a maths crack or pass your exam in no time . It is important to know that mathematics always builds on…