Principles of Marketing (17th Edition) – Kotler/Armstrong

Download Principles of Marketing (17th Edition) – Kotler/Armstrong written by Philip T. Kotler, Gary Armstrong in PDF format. This book is under the category Marketing and bearing the isbn/isbn13 number 1292220171; 013449251X; 0134461525; 0134461428/9781292220178/ 9780134492513/ 9780134461526/ 9780134461427. You may reffer the table below for additional details of the book.


SKU: db60b95decde Category: Tags: , , ,



Philip T. Kotler, Gary Armstrong


Pearson; 17th edition




736 pages






1292220171; 013449251X; 0134461525; 0134461428


9781292220178/ 9780134492513/ 9780134461526/ 9780134461427

Book Description

Assist all college students to discover ways to create worth by means of buyer connections and engagement

In an more and more; quick-altering digital and social market; it’s extra essential than ever for entrepreneurs to develop vital connections with their clients. 

Kotler & Armstrong’s Principles of Marketing; 17th edition; (PDF) helps advertising and marketing college students perceive immediately’s key advertising and marketing problem: to create interactive; vibrant communities of shoppers who make manufacturers and merchandise an essential half of their day by day lives. To assist faculty college students perceive how you can create worth and construct buyer relationships; Armstrong and Kotler current basic advertising and marketing data inside a sophisticated buyer-worth framework.

Thoroughly reviewed to replicate the main tendencies affecting modern advertising and marketing; the newest seventeenth Edition is full of tales exhibiting how corporations use new digital applied sciences to take advantage of of buyer engagement and kind model conversations; experiences; and communities.

P.S. Contact us if you’d like Principles of Marketing seventeenth edition; check financial institution; or different teacher assets

NOTE: The product solely consists of the ebook; Principles of Marketing 17e in PDF. No access codes are included.


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