Specifications
| book-author | Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil |
|---|---|
| publisher | Springer |
| file-type | |
| pages | 462 pages |
| language | English |
| asin | B07S9XYL1T |
| isbn10 | 3030130193; 3030130207 |
| isbn13 | 9783030130190/ 9783030130206 |
Book Description
Students are provided with real-life examples of social marketing case research from a variety of nations and regions all over the world within the “Social Marketing in Action” (PDF) textual content, which helps to transition students from classroom theory to practical application. The primary objective is to clearly illustrate to advertising students distinct; identifiable steps that are very important for successful social advertising campaigns. This will be accomplished by painting a picture in as much detail as possible. The essential social advertising practices are utilized to every case in an effort to assist students understand social advertising guidelines and implement them into their very own actual world social advertising activities with the intention of having an effect on constructive social change.
This book begins by providing the tools that are necessary to comprehend the effective application of social advertising. It then presents 24 case studies that illustrate successful social advertising efforts from all over the world. To be more specific, the following five chapters make up Part I, which provides a condensed and understandable explanation of the rules governing social advertising:
- Theories that are implemented in social marketing
- Research That Is Both Formative and Critical
- The fundamentals of social advertising; professional responsibility
- An examination of social advertising from a historical perspective
- Upstream versus downstream social advertising; strengths, weaknesses, opportunities, and threats; competitors
The application of social advertising rules is demonstrated in Part II through the use of a total of 24 case studies on social advertising. Every one of the 24 events follows a standard format, which consists of the following:
- SWOT
- Research
- The 4 P’s
- Objectives
- Evaluation
- Positioning
- Discussion
- Competition
- Background
- Target viewers
- Challenges as well as potential benefits
Because of this structure, lecturers and college college students are able to select particular person circumstances and evaluate them to one one more in an efficient and straightforward manner. This textbook also makes it possible for instructors to foster critical thinking in their students by having them compare and contrast not only the scenarios presented, but also the applications that were utilized. In addition, there are teaching guides available that include answers to the discussion questions, suggestions for activities that can be done both inside and outside of the classroom, and additional readings that can be used to assist instructors in teaching from this book.
PLEASE TAKE NOTICE That the only component of this product is the PDF version of the ebook titled “Social Marketing in Action: Cases from Around the World.” There are no access codes contained within.
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