Social Marketing in Action: Cases from Around the World

Download Social Marketing in Action: Cases from Around the World written by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil in PDF format. This book is under the category Marketing and bearing the isbn/isbn13 number 3030130193; 3030130207/9783030130190/ 9783030130206. You may reffer the table below for additional details of the book.

$19.99

SKU: 84b20b1f5a0d Category: Tags: ,

Specifications

book-author

Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil

publisher

Springer

file-type

PDF

pages

462 pages

language

English

asin

B07S9XYL1T

isbn10

3030130193; 3030130207

isbn13

9783030130190/ 9783030130206


Book Description

Students are provided with real-life examples of social marketing case research from a variety of nations and regions all over the world within the “Social Marketing in Action” (PDF) textual content, which helps to transition students from classroom theory to practical application. The primary objective is to clearly illustrate to advertising students distinct; identifiable steps that are very important for successful social advertising campaigns. This will be accomplished by painting a picture in as much detail as possible. The essential social advertising practices are utilized to every case in an effort to assist students understand social advertising guidelines and implement them into their very own actual world social advertising activities with the intention of having an effect on constructive social change.

This book begins by providing the tools that are necessary to comprehend the effective application of social advertising. It then presents 24 case studies that illustrate successful social advertising efforts from all over the world. To be more specific, the following five chapters make up Part I, which provides a condensed and understandable explanation of the rules governing social advertising:

 

 

  • Theories that are implemented in social marketing

 

  • Research That Is Both Formative and Critical

 

  • The fundamentals of social advertising; professional responsibility

 

  • An examination of social advertising from a historical perspective

 

  • Upstream versus downstream social advertising; strengths, weaknesses, opportunities, and threats; competitors

 

The application of social advertising rules is demonstrated in Part II through the use of a total of 24 case studies on social advertising. Every one of the 24 events follows a standard format, which consists of the following:

 

  • SWOT

 

  • Research

 

  • The 4 P’s

 

  • Objectives

 

  • Evaluation

 

  • Positioning

 

  • Discussion

 

  • Competition

 

  • Background

 

  • Target viewers

 

  • Challenges as well as potential benefits

 

Because of this structure, lecturers and college college students are able to select particular person circumstances and evaluate them to one one more in an efficient and straightforward manner. This textbook also makes it possible for instructors to foster critical thinking in their students by having them compare and contrast not only the scenarios presented, but also the applications that were utilized. In addition, there are teaching guides available that include answers to the discussion questions, suggestions for activities that can be done both inside and outside of the classroom, and additional readings that can be used to assist instructors in teaching from this book.

PLEASE TAKE NOTICE That the only component of this product is the PDF version of the ebook titled “Social Marketing in Action: Cases from Around the World.” There are no access codes contained within.

Reviews

There are no reviews yet.

Be the first to review “Social Marketing in Action: Cases from Around the World”

Recent Posts

Blogging And How You Can Get A Lot From It

Whether you’re just looking to type about a hobby you have or if you want to attempt to run a business, starting a blog might be worthy of your consideration. Before you get started, first take a few minutes to read these expert-provided tips below. Once you learn about blogging,…

5 tips for a good business blog

Follow my blog with BloglovinAre you also looking for a good structure for your business blogs? That you finally have a serious and good structure for all your texts that are online? On your website but also on social media. In this review you will find 5 tips from Susanna Florie from her…

Study tips from a budding engineer

“Why engineering?” is a question I get often. The answer for me is simple: I like to solve problems. Engineering is a popular field for many reasons. Perhaps this is because almost everything around us is created by engineers in one way or another, and there are always new, emerging and exciting technologies impacting…

How do I study mathematics and pass my exam?

Not sure how best to study math ? Are you perhaps someone who starts studying the day before the exam? Then you know yourself that your situation is not the most ideal. Unfortunately, there is no magic bullet to make you a maths crack or pass your exam in no time . It is important to know that mathematics always builds on…