Gary Armstrong, Philip T. Kotler, Valerie Trifts, Buckwitz
Pearson Canada; 6th edition (Canadian)
Relevancy and currency are what engages today’s marketing students: Armstrong 6ce is now on a currency-driven; 2-year cycle; and; loaded with interactivity. This latest new content model; rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of all learners and instructors: after; during and even before class.
The eBook; Marketing: An Introduction 6th Canadian edition (PDF) by makes teaching and learning marketing much more effective; more enjoyable than ever and easier. Its streamlined approach strikes a careful balance between ease of learning and depth of coverage. College students will see how customer value–creating it and capturing it – drives every good marketing strategy.
NOTE: The prices are in US$. Only Marketing: An Introduction 6th edition (Canadian) in PDF form is included in this purchase. No online codes are included.