William G Nickels, James McHugh, Susan McHugh, Rita Cossa, Julie Stevens
Understanding Canadian Business 8th edition remains current featuring the latest business practices and other developments affecting business including sustainability; green; Generation Z; motivation myths; ethnic; and mobile marketing. Nickels remains comprehensive and user-friendly with the authors listening to business student and instructor feedback and making changes and enhancements based upon many of the recommendations.
The author team have used their own materials; and are dialed into what’s happening in business and in the classroom; and right now; what’s happening; is “change”. The message “no more business as usual” is one that resonates in Nickels 8e PDF in the content and in the way in which technology is being integrated.
Understanding Canadian Business (8th edition) is now available as a PDF download; for only $5.
Table of contents
Table of contents :
Part 1 Business trends: cultivating a business in diverse global environments —
Managing with the dynamic business environment —
Appendix A: Using technology to manage information —
How economic issues affect business —
Competing in global markets —
Role of government in business —
Appendix B: Working within the legal environment of business —
Ethics and social responsibility —
Part 2 Business ownership and small business —
Forms of business ownership —
Entrepreneurship and starting a small business —
Appendix C: Entrepreneur readiness questionnaire —
Part 3: Leadership, organization, and production to satisfy customers —
Management and leadership —
Adapting organizations to today’s markets —
Producing world-class goods and services —
Part 4 Management of human resources —
Motivating employees —
Human resource management: finding and keeping the best employees —
Understanding employee-management issues and relations —
Part 5 Marketing: developing and implementing consumer-oriented marketing plans —
Marketing: building customer and stakeholder relationships —
Managing the marketing mix: product, price, place, and promotion —
Part 6 Accounting information and financial information —
Financial management —
Appendix D: Managing risk —
Financial services industry in Canada.