William G Nickels, James McHugh, Susan McHugh, Rita Cossa, Julie Stevens
The eighth edition of Understanding Canadian Business is up to date and includes coverage of the most recent business practices as well as other trends that have an impact on business, such as sustainability, green, Generation Z, motivation myths, ethnic, and mobile marketing. The writers of Nickels have listened to the input provided by business students and instructors and have made modifications and improvements in response to many of the recommendations made. As a result, Nickels continues to be both comprehensive and easy to use.
The author team has used their own materials, and they are in tune with what's occurring in the corporate world and in the classroom. Right now, what's happening is “change,” thus the authors have written their book accordingly. In Nickels 8th edition PDF, the phrase “no more business as usual” is one that resonates throughout both the content and the manner in which technology is being integrated.
The eighth edition of Understanding Canadian Business is now available for instant download in PDF format for just $5.