Qualitative Marketing Research; Understanding Consumer Behaviour

Download Qualitative Marketing Research; Understanding Consumer Behaviour written by Dominika Maison in PDF format. This book is under the category Marketing and bearing the isbn/isbn13 number 1138607762; 1138607746/9781138607767/ 9781138607743. You may reffer the table below for additional details of the book.

$19.99

SKU: 57f04bb29754 Category: Tags: ,

Specifications

book-author

Dominika Maison

publisher

Routledge; 1st edition

file-type

PDF

pages

246 pages

language

English

asin

B07H4Y7G4C

isbn10

1138607762; 1138607746

isbn13

9781138607767/ 9781138607743


Book Description

The guide, Qualitative Marketing Research: Understanding Consumer Behaviour, which is available in PDF format, is an excellent resource for comprehending the fundamental ideas underlying qualitative marketing research. It provides a presentation of qualitative marketing research within the broader framework of marketing and administrative decisions; consumer psychology; and contemporary knowledge regarding unconscious and automatic processes. We take a look at a variety of qualitative marketing research methods, ranging from the time-honored focus group interview (FGI) and individual in-depth interview (IDI) to more innovative approaches like ethnography and bulletin boards. These qualitative marketing research methods enable market researchers to uncover and comprehend the genuine consumer motivations, values, needs, and attitudes.

The ebook takes a distinctively practical approach, and it does so by covering a number of worldwide case studies. Some of the companies that are featured in these case studies are Unilever, PepsiCo, Nestle, Danone, Aviva, and Citibank. It should be required reading for students at the higher undergraduate and postgraduate levels of marketing research, as well as for students studying consumer behavior and consumer psychology.

Reviews

There are no reviews yet.

Be the first to review “Qualitative Marketing Research; Understanding Consumer Behaviour”

Recent Posts

Blogging And How You Can Get A Lot From It

Whether you’re just looking to type about a hobby you have or if you want to attempt to run a business, starting a blog might be worthy of your consideration. Before you get started, first take a few minutes to read these expert-provided tips below. Once you learn about blogging,…

5 tips for a good business blog

Follow my blog with BloglovinAre you also looking for a good structure for your business blogs? That you finally have a serious and good structure for all your texts that are online? On your website but also on social media. In this review you will find 5 tips from Susanna Florie from her…

Study tips from a budding engineer

“Why engineering?” is a question I get often. The answer for me is simple: I like to solve problems. Engineering is a popular field for many reasons. Perhaps this is because almost everything around us is created by engineers in one way or another, and there are always new, emerging and exciting technologies impacting…

How do I study mathematics and pass my exam?

Not sure how best to study math ? Are you perhaps someone who starts studying the day before the exam? Then you know yourself that your situation is not the most ideal. Unfortunately, there is no magic bullet to make you a maths crack or pass your exam in no time . It is important to know that mathematics always builds on…