Naresh Malhotra, Dan Nunan, David Birks
Trans-Atlantic Publications; Inc.; 5th edition (June 30; 2017)
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature; the European version of this text is much valued for its wealth of International and European case material; which is why we see strong sales of this title in both the UK as well as Europe.
About the Author
Dr Naresh K Malhotra is Professor Emeritus; College of Management; Georgia Institute of Technology; USA. He has consulted for business; nonprofit and government organisations across the globe. In 2011 he received the Best Professor in Marketing Management; Asia Best B-School Award.
Dr Dan Nunan is Lecturer in Marketing at Birkbeck; University of London; having previously been a member of faculty at Henley Business School; University of Reading. Prior to his academic career Dan held senior marketing roles in the financial services and technology sectors.
Dr David Birks is a Professor of Marketing at Winchester Business School; the University of Winchester; England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research.