Marketing Research – An Applied Approach – 5th Edition

Download Marketing Research – An Applied Approach – 5th Edition written by Naresh Malhotra, Dan Nunan, David Birks in PDF format. This book is under the category Marketing and bearing the isbn/isbn13 number 1292103124/9781292103129. You may reffer the table below for additional details of the book.


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Naresh Malhotra, Dan Nunan, David Birks


Trans-Atlantic Publications; Inc.; 5th edition (June 30; 2017)




976 pages







Book Description

Offering a clear explanation and discussion of concepts and valued for its comprehensive nature; the European version of this text is much valued for its wealth of International and European case material; which is why we see strong sales of this title in both the UK as well as Europe.

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